Do you ever feel like you're pouring your heart (and hard-earned cash) into marketing efforts, only to be left wondering, "But is any of this actually working?
I know making sense of marketing data can feel more confusing than trying to build IKEA furniture without the instructions.
What if I told you there was a better way to focus your energy, stop spinning your wheels, and start truly seeing results - without needing a degree in data science!
The DIY marketing measurement bundle is a set of resources that will allow you to get started measuring your marketing so you can feel confident while making decisions related to your business.
Ready to be able to make informed decisions about your resources – time, money, and energy?
INTRODUCING
Make the most of G4
How to make sure you know where your conversions are coming from!
Introduction to Marketing Measurement Basics
In this training you’ll get an easy to understand introduction to measuring your marketing metrics, so that you can begin making more data driven marketing decisions, specific to your business.
UTM Training and Tracking Spreadsheet
One of the internets best kept tracking secrets is how easy and effective using UTM parameters can be! In this training you’ll learn how best use cases, how to set them up, and you’ll receive a spreadsheet so that you can keep track of your links for reuse!
Marketing Experiments Journal
Marketing Experiments Planner that will allow you to look at the facts and your feelings when reviewing your marketing campaigns! This journal and change log was created for humans who are ready to start tracking their marketing experiments! In both a Google Doc Template and a Notion template, this journal and change log will allow you to plan your experiments, record your results, track your changes, and journal your feelings!
Website Traffic Dashboard Template
Frustrated digging around for your own data in G4!
The Website Traffic Dashboard will allow you to quickly see:
🔦Total users, views, and sessions
🔍Which sources are driving traffic
👀What actions are people taking once they are on your site
🕵️The option to drill down based on session source, medium, and campaign for a closer look!
Looking for something that truly looks like part of your business? You’re in luck!! This dashboard is customizable (and I even show you how!)
Check out an example!
The DIY Marketing Measurement Bundle Includes...
Metrics that Matter
In this training I’ll help you identify which 4 types of marketing metrics to measure to move the needle forward in your business!
Analytics Uncomplicated
In this training you’ll learn what marketing analytics tools you might want to use and why you need them. Along with a quick setup checklist for Google Analytics 4 (and the events you’ll need so that you can know where your conversions are coming from!), Google Search Console, Heat Mapping software and Facebook™ Business Manager.
Data to Action Training and Workbook
Afraid you might not know what to do with your metrics once you begin tracking them? In this training you’ll learn how to make marketing decisions that are strategic based on your past data, how to set up an experiment (what to measure), how to decipher said experiments results, and what to do with those results to inform the next experiment.
Focus on the metrics that actually move the needle in your business.
Identify your most profitable marketing efforts.
Make confident, data-driven marketing decisions.
Stop guessing and start growing your business with the DIY Marketing Measurement Bundle.
BUY NOW
You are ready to start focusing your marketing energy in an impactful way
You don’t know what marketing activities are producing income in your business, and are ready to wasting your precious time, money, and energy
You are looking for a clear and concise place to learn how to implement basic website tracking so that you can feel confident in making business decisions
You aren’t quite ready to invest in a custom dashboard ($1500+)
THIS IS FOR YOU IF...
Measuring metrics has never been my strong suit and the metrics I have tracked only scratched the surface. Rebecca takes my brain on a deeper dive tracking metrics and she explains things in a way that makes it simple to understand.
I feel overwhelmed when I log into Google Analytics because I have no idea where to start. I was looking for something that made it make more sense.
I would absolutely recommend this template! Rebecca makes it so simple to set up and customize. I had no idea something like this even existed and now when I look at my website traffic, it makes much more sense to me. I love that I can customize the template to my brand. It's a nice personal touch that makes me more likely to use it.
- Kasey Pierce | Wildflow Co.
"I love jelly wafer sweet roll cupcake macaroon icing. Tootsie roll bonbon bear claw brownie fruitcake sugar plum. Jelly chocolate bar croissant tiramisu topping ice cream danish halvah. Gingerbread pudding I love cake cotton candy cookie. Cookie apple pie dragée icing toffee sugar plum dessert cookie I love tart"
- MAGGY HARPER | debbiecreates.com
"I love jelly wafer sweet roll cupcake macaroon icing. Tootsie roll bonbon bear claw brownie fruitcake sugar plum. Jelly chocolate bar croissant tiramisu topping ice cream danish halvah. Gingerbread pudding I love cake cotton candy cookie. Cookie apple pie dragée icing toffee sugar plum dessert cookie I love tart"
- MAGGY HARPER | debbiecreates.com
Doing marketing activities you don’t like is exhausting. Wouldn’t you rather spend your time doing things you enjoy that drive your business forward?
Don’t guess, know which marketing moves are actually driving your revenue.
Implementing data-driven marketing is like having a GPS. One that guides all of your decisions, so that you can build a business that fulfills your life.
The DIY marketing measurement bundle is everything you need to get started making data-driven decisions for your business!
Now, instead of just relying on intuition and blind estimates I have solid facts in front of me that will inform and influence my decisions making in a much more strategically sound way than before.
- Sam | Juno Creative Studio
"I love jelly wafer sweet roll cupcake macaroon icing. Tootsie roll bonbon bear claw brownie fruitcake sugar plum. Jelly chocolate bar croissant tiramisu topping ice cream danish halvah. Gingerbread pudding I love cake cotton candy cookie. Cookie apple pie dragée icing toffee sugar plum dessert cookie I love tart"
- MAGGY HARPER | debbiecreates.com
"I love jelly wafer sweet roll cupcake macaroon icing. Tootsie roll bonbon bear claw brownie fruitcake sugar plum. Jelly chocolate bar croissant tiramisu topping ice cream danish halvah. Gingerbread pudding I love cake cotton candy cookie. Cookie apple pie dragée icing toffee sugar plum dessert cookie I love tart"
- MAGGY HARPER | debbiecreates.com
Hi! I'm Rebecca.
I wholeheartedly believe
Not knowing what to measure or where to start shouldn’t be the thing holding you back from achieving your goals.
Not on my watch.
Whether you want to reclaim your time, increase revenue, step off the social media hamster wheel, or something else, marketing measurement can help you achieve your unique goals.
The key? Knowing what to measure and how to interpret the data.
That's exactly why I created the DIY Marketing Measurement Bundle!
Marketing measurement strategist
Frequently asked questions
The material will take you approximately an hour to work through. Then you’ll need to install your analytics tools – that totally depends on your level of technical ability. Marketing measurement is an iterative never ended process, you’ll determine how fast you can move by the volume of data you receive.
Google Analytics, Looker Studio, and Search Console are free. You may decide to pay for heat mapping software. That is dependent on your volume of website traffic and whether or not you deem it necessary.
There is an option inside of the course to submit your questions. I will do my best to answer them, point you in the right direction, or will let you know if your request would best be fulfilled with a paid offer – mine, or someone who can meet your needs.
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