In the online business world, there are a LOT of marketing activities that you can implement.  TikTok, Instagram Reels, Pinterest, Emails, SEO, Paid Advertising…  The list goes on. And honestly, it’s pretty exhausting just typing all of those, much less trying to do them all in your business.  But what if I told you that […]

You know that tracking your marketing data is important. And you know HOW to do it. That’s great! Those are two super important pieces of the puzzle. Once you have clarity around both of those things, you’re probably wondering… “What exactly do I do with all of these numbers?!” Great question, I’m so glad that […]

Do you ever feel like there aren’t enough hours in the day to both run your business and market it effectively?  Relatable, friend.  What if there was a way that you could feel confident both running your business and marketing it? Using your marketing data allows you to have space for BOTH!  And I know… […]

We’ve all seen them! And we all want to be them!  The girlie who just *knows* if they do X in their business it will result in X revenue But how..  How do they know?  No, they’re not necessarily better at business than you. No, they don’t have better ideal clients than you. And no, […]

Kristen provides System and Launch Support. Kristen knew that she needed a game plan to reach prospective clients, but wasn’t sure where to focus her efforts.  She is a mom of 3 with limited time and needs to know exactly where to invest her energy.  “I’d love to keep experimenting but I don’t have an […]

Have you ever heard a business owner say that they know EXACTLY where their audience came from? Maybe they talk about how the majority of their newsletter subscribers came from their Instagram audience. Or how most of their blog traffic is driven directly from Google.  When you hear those things, you probably have a mix […]

Have you found yourself wondering, “Why is it important to measure my marketing metrics?” If so, my long story short answer is this: Measuring your marketing metrics  ✔️allows you to spend your precious energy effectively! ✔️allows you to do business your way, successfully! ✔️allows you to understand what is driving your revenue! ✔️allows you to build a business […]

Shaunda is the Head Creative at the Soul Food Pot. With Kickstart Your Lead Generation, I worked with Shaunda grow her email list to her first 1000 newsletter subscribers and increase growth in her Facebook group! In just 6 weeks she At the beginning of our Meta ads journey we had to shake out some […]

Maybe the thought of beginning to track your marketing metrics makes you want to stick your head in the sand like this fella.. You know it’s important, but it makes you a little sweaty?  There is a way to track your marketing metrics in an easeful way!  Let’s chat about it! We’ll walk through what […]

Fran is a Client Experience Architect.  When Fran came to me she felt like she wasn’t using her website analytics to their fullest potential and was manually tracking everything (adding it to a spreadsheet each month).  She wanted an easy-to-decipher analytics dashboard and was ready to hand over creation!  With the Marketing Analytics Groundwork service, […]