I’ve always been a curious human, so when my husband decided he wanted to start going to Nascar races, I was intrigued. I grew up with them in the background, but never really paid much attention to what was going on.  My “put the outsides of the puzzle together first” brain immediately noticed how there […]

You know that feeling when everyone’s talking about “new year, new goals” and one of your new goals is actually track data in your business this year… But then when you try to start, you quickly start to wonder if you should be tracking… well, everything. 🫠 Maybe you’re staring at your Google Analytics thinking […]

Ever feel like you’re just throwing marketing spaghetti at the wall to see what sticks?  Or maybe you’ve had those months where business is booming and others where it’s… well, not so much, but you can’t quite figure out why? It happens… many business owners operate on ~vibes~ and gut feelings rather than facts.  But […]

You know that feeling when everyone keeps telling you to “measure your marketing,” but you’re not quite sure where to start? It can feel overwhelming, right? Here’s the thing – marketing measurement isn’t just about tracking numbers. It’s about giving yourself permission to do business your way. Think of it as your business GPS, helping […]

I talk a lot about marketing experiments, but not in a “let’s have fun and see where this goes” way.  Because honestly, at this season of my life — my brain could never. For lack of a better way to say it, I don’t have time to play around. I’m not super young (I know, I […]

Wondering how to measure the effectiveness of your marketing strategy? Or maybe you’re asking yourself “How do I know where my leads are coming from?”  You’re not alone! As a business owner, marketing is a whole job in and of itself. It can take a ton of time and effort to decide what platforms to […]

Picture this: You’re sitting at your desk, staring at a jumble of numbers from your latest marketing report.  Your eyes glaze over as you try to make sense of it all.  CTR? CPC? What do these acronyms even mean? Not to mention all the percentages have you seeing cross eyed.  So much so that you […]

What we don’t talk about enough is the “I need to make money but I don’t want to be here” cycle.  I’d rather be living my life but I’m stuck here on social media, thinking about my business and how I should be louder 📢🤢 When I really just want to close my laptop at […]

If there was a way you could be a fly on the wall while your potential clients and customers perused your website you’d want to know more about that, right? Imagine being able to see how users interact with your website You’re in luck!  There are 3 analytics tools that will allow you to do […]

Let me guess… As a business owner, you are doing all the things – organic social media, blogging, writing emails, you might even be dabbling in paid ads a smidge.  But you feel a bit like you are throwing darts blindfolded… you aren’t exactly sure what’s working and what’s not.  via GIPHY If that’s you, […]