You Don’t Have to Be a Numbers Person
There’s been a lot of chatter lately about the marketing girlie aesthetic.
🎀🧋✨🤳🏼 pink bows, oat milk lattes, aesthetic flatlays, and “just trust your intuition” vibes.
And listen, we love her. She’s part of the crew.
But she’s not exactly helpful when everything looks good, but you have no clue what’t working
📊👩🏼💻☕️📝 This version of marketing feels less fun. Spreadsheets, tech, data driven decisions…
If you’re a creative business owner this could feel like a hard no.
Totally valid.
Numbers can feel intimidating. Tech can feel overwhelming.
And strategy? Sometimes it just feels rigid, like you have to pretend to be someone you’re not.
WELL, what if you could be both?!
🎀🧋✨🤳🏼the vibey, aesthetic, version of you who listens to their intuition
📊👩🏼💻☕️📝 the version of you who knows what’s working, has data to back it up, and makes confident decisions.
The Stories We Tell Ourselves About Not Being a “Numbers Person”
Here are some common stories I hear from creative business owners, and what I believe to actually be true instead.
“I’m too creative for a system like this.”
Oh, right, because creativity can’t coexist with systems?
Wrong.
“…the imagination is unleashed by constraints. You break out of the box by stepping into shackles.” ― Jonah Lehrer, Imagine: How Creativity Works
Creativity doesn’t mean disorganized.
It means your brain needs a flexible structure that works with how you process information.
One that allows you to test your ideas and determine if they actually worked, because second guessing yourself constantly is exhausting!
If you’ve ever thought, “I just need a better way to see what’s working,” that’s exactly what we’re doing inside The Growth Lab.
A system built around your ideas, your brain.
“I’m not techy enough to figure this out.”
I beg to differ. Maybe you’ve just been trying to stuff yourself in a box someone with a systems brain created for themselves, and is trying to share with you – a creative business owner.
I relate. I cannot with ClickUp. I’m just dipping my toes into Airtable. And I need the simplest of systems or I’ll absolutely abandon them.
Case in point -> my abandoned notion account.
So many marketing tools are built for the person that already understands analytics, has a framework for segmentation and data connection, which often means if you are someone who values creativity – you end up feeling like the problem.
You are not.
You need a system built for you and often that means built by you.
A system that’s simple, one you understand, one you can make changes to and improve yourself.
That doesn’t mean you can’t use templates or tutorials to get there.
Which is what you’ll find inside The Growth Lab.
📋Step-by-step tutorials that show you how, not just what.
📊A customizable dashboard template that doesn’t require you to be an analytics pro.
👩🏻🏫And most importantly? A calm, strategic human (hi 👋🏼) in your corner while you build it.
“Data just feels boring and confusing and pointless.”
But does it really or do you just not completely understand it?
Does it feel sticky? Or hard to manage? Not easy to find?
Or like something you’re supposed to understand by now, but don’t?
Maybe you just need to look at data through a different lens.
Because here’s what you do want:
You want to know what’s working.
You want to feel in control.
You want to stop second-guessing.
And that’s what good marketing data does for you .
You probably don’t need to do anymore, you just need to see more clearly what’s working.
When you don’t know what’s working you sure can waste a ton of your time, money, and energy showing up in ways that aren’t doing anything for your bottom line.
You might change something too quickly.
Tweak something was working.
Or walk away from an offer that just needed a few small shifts.
It’s so easy to slow down when you are unsure and you can’t see your progress.
You start to question everything.
Is this offer right?
Should I be marketing in different ways?
I should probably change the price, right?
The Growth Lab makes your marketing data usable. You’ll create a system that connects your effort to real outcomes.
“I’ve made it this far without it.”
True, true! You’ve done an incredible job being scrappy and smart.
If you are relying on grit alone, you’re probably working much harder than you need to be.
Rewriting your marketing messages.
Repacking your offers when the first launch strategy doesn’t take off.
Repositioning your target audience when sales slow down.
Rebuilding your approach every single time you want to market an offer.
That honestly sounds exhausting…
And when you’re exhausted it’s easy to second guess every decision you make, to stop trying new things, and you might even start to day dream about packing it all in and getting a lazy girl 9-5.
Getting where you are took creativity and a whole lotta guts.
But now you’re ready for growth that doesn’t require you to start from scratch every time.
The Growth Lab helps you trade endless output for a simple system that allows you to do less (but better) and grow your business in a way that feels good, for you.
“I’m scared I’ll find out it’s not working.”
Okay, totally valid… because what if you look at the numbers and they confirm what you were already afraid of?
But if something isn’t working… wouldn’t you rather know now?
So that you can make changes instead of wasting your time?
The point of measuring your marketing isn’t perfection, it’s the ability to iterate.
Your “flopped” launch isn’t a “flop” after all.
It’s a ton of quality information that will allow you to make informed decisions about how to try again, better.
That’s the magic of iteration. You don’t have to nail it on the first try, you just have to learn from your results
And that’s much easier to do with a system that gives you the information you need to make smart, data informed decisions.
Inside The Growth Lab you’ll learn to see your data not as a way to judge yourself, but as a tool so that you can see what’s working and what you might want to try again, differently.
So, What Happens When You Stop Avoiding Your Numbers?
You stop burning out trying to do everything.
You start seeing what’s actually moving the needle in your business.
You start feeling more confident while you are making decisions.
This Is Exactly Why I Built The Growth Lab
Inside The Growth Lab creative business owners learn how to build a marketing measurement system that takes in consideration the way they think, so that they can make data driven decisions without needing to become a data expert.
By the end of the lab, you’ll:
✅ Know exactly what’s working in your marketing
✅ Stop spinning mid-launch
✅ Build a dashboard that works with your brain
✅ Finally feel like a real CEO because you actually know what’s going on
You Don’t Have to Choose Between Being Creative and Strategic
You’re a business owner and you deserve tools that help you lead like one.
If you’re tired of starting from scratch, guessing what’s working, or feeling like you’re doing everything but still not sure where it’s getting you take a peek at The Growth Lab.
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