If you’ve ever logged into Meta Ads Manager, there’s a chance that you looked around and then promptly exited out after feeling like you have NO CLUE what you’re looking at! I hear this all the time and honestly even as a Marketing Analytics and Paid Advertising Specialist for service providers, I’ll admit, it CAN […]

Ever wonder what path people take when they visit your website? What’s the first page they hit?Do they read your blogs before checking out your services?Do they download your lead magnet after visiting your service page? You don’t have to wonder anymore! Google Analytics Path Exploration Report can show you exactly how visitors move through […]

Imagine going from completely overwhelmed by Google Analytics to excited about UTMs and data? (Yeah, I said excited about UTMs! 🤓) That’s exactly what happened when Sarah and I teamed up for an Custom Marketing Analytics Dashboard Project Overview When Sarah reached out about a Custom Marketing Analytics Dashboard, she had been in business for […]

Have you ever wished you could be a fly on the wall watching how people interact with your business online?  The pages they visit on your website, the blog posts they read, the buttons they click. Well, that’s exactly what analytics lets you do – and so much more! As a business owner, you’re making […]

Picture this: You’re trying to show up on Instagram daily, keep your Pinterest fresh, write weekly blog posts, maintain an email list, network in Facebook groups, AND create content for your upcoming launch. Exhausting, right? If you’re stretching yourself thin trying to do all the marketing things, I want you to know something – you […]

Picture this: It’s January 2024, and I’m staring at my email list of 400 subscribers, wondering if there might be another way to grow my list.   One that would let me test new products while growing my audience at the same time.  While I love using paid ads for lead generation (you know I’m team […]

You hear me talk a lot about custom marketing analytic dashboards, but if you’re like me, then sometimes you need real life examples.  I totally get it! Which is why I thought it was only right to share the behind the scenes of how I helped my client Courtney go from data overwhelm and confusion […]

I’ve always been a curious human, so when my husband decided he wanted to start going to Nascar races, I was intrigued. I grew up with them in the background, but never really paid much attention to what was going on.  My “put the outsides of the puzzle together first” brain immediately noticed how there […]

You know that feeling when everyone’s talking about “new year, new goals” and one of your new goals is actually track data in your business this year… But then when you try to start, you quickly start to wonder if you should be tracking… well, everything. 🫠 Maybe you’re staring at your Google Analytics thinking […]

Ever feel like you’re just throwing marketing spaghetti at the wall to see what sticks?  Or maybe you’ve had those months where business is booming and others where it’s… well, not so much, but you can’t quite figure out why? It happens… many business owners operate on ~vibes~ and gut feelings rather than facts.  But […]