I talk a lot about marketing experiments, but not in a “let’s have fun and see where this goes” way.  Because honestly, at this season of my life — my brain could never. For lack of a better way to say it, I don’t have time to play around. I’m not super young (I know, I […]

What do you need to see clearly where your leads and sales are coming from? Wondering how to measure the effectiveness of your marketing strategy? Or maybe you’re asking yourself “How do I know where my leads are coming from?”  You’re not alone! As a business owner, marketing is a whole job in and of […]

Picture this: You’re sitting at your desk, staring at a jumble of numbers from your latest marketing report.  Your eyes glaze over as you try to make sense of it all.  CTR? CPC? What do these acronyms even mean? Not to mention all the percentages have you seeing cross eyed.  So much so that you […]

What we don’t talk about enough is the “I need to make money but I don’t want to be here” cycle.  I’d rather be living my life but I’m stuck here on social media, thinking about my business and how I should be louder 📢🤢 When I really just want to close my laptop at […]

If there was a way you could be a fly on the wall while your potential clients and customers perused your website you’d want to know more about that, right? Imagine being able to see how users interact with your website You’re in luck!  There are 3 analytics tools that will allow you to do […]

Let me guess… As a business owner, you are doing all the things – organic social media, blogging, writing emails, you might even be dabbling in paid ads a smidge.  But you feel a bit like you are throwing darts blindfolded… you aren’t exactly sure what’s working and what’s not.  via GIPHY If that’s you, […]

Micah is a website designer and copywriter, founder of Blossom Design Studio.  Micah chose a Marketing Analytics Setup because she was overwhelmed by the thought of installing Google Analytics herself, and wasn’t sure how she would interpret the data she would receive after installation.  Feeling a little like she was just wandering around in the […]

Natalie is a Blog & Email Writer.  When Natalie came to me, she had just launched her new website and wanted to get more serious about tracking her marketing efforts, so that she could know where her traffic and conversions were coming from.  In the Marketing Analytics Groundwork Setup, I worked with Natalie to create […]

You’re cruising along on a road trip, wind in your hair, tunes blasting, and you are having a great time because you have tools in place to make your trip enjoyable!  You’ve got gas in the car, the perfectly crafted Spotify playlist, and of course the snacks – can’t forget the snacks! What if you […]

As a business owner, there are tons of ways to market your business. From allll the social media platforms, email newsletters, blogging, vlogging, and the next new thing that the world will throw at us, it’s easy for a large portion of your time to get scooped up into all of those things.  And I […]