You’re halfway through your launch and suddenly everything feels…uncomfy.  Your brain’s buzzing, your shoulders are tense.You’re not sure if the five tabs you’ve got open are helping or hurting and you really just wanna go take a nap.  “You’ve done your job my friend” This feeling is all too real for me as I’m sitting […]

If you’ve ever spent hours on a marketing task – whether it was writing a blog post, creating an Instagram carousel, recording a YouTube video, publishing a podcast episode, or honestly anything to market your business – and later caught yourself wondering… “Was spending all that time on that really worth it?” You’re not alone. […]

If I’ve seen it once, I’ve seen it 100 times – here’s how to goes: Business owner knows they need to market their business. So they start doing allllll the things. Posting on social media, sending emails, writing blog posts, showing up on every platform known to man, and churning out content like it’s nobody’s […]

“I’ll just post more reels.”  “Maybe I need to blog more consistently.”  “Should I start a podcast?”  Sound familiar? When we don’t know what’s actually driving results in our business, we tend to throw everything at the wall to see what sticks.  And I’m sure you’ve heard it before “just track your data so you […]

As a business owner, you’ve likely heard the blanket advice “track your analytics” or “measure your data!” before and when you first hear that, it sounds obvious and like something you of course want to do for your business.  But then when you start trying to do that, you might discover something you didn’t quite […]

As a business owner, there’s a lot on your plate already when it comes to marketing. But then you’re tasked with actually understanding your marketing data.  What’s working? What’s not? What could be improved? Where are people coming from? Typically when you have these questions, you likely refer to trusty Google Analytics to give you […]

Anyone else exhausted by the ‘perfect business blueprint’ everyone seems to be selling? That somehow you need to be working toward automation so complete you’re practically irrelevant? Yeah, me too.  So today, I want to share my approach to strategy through marketing experimentation and the lessons I’ve learned about iteration over the past year. My […]

If you have anything to track — a website, a lead magnet, a sales page — it’s time to start measuring. That might sound dramatic, but it’s true.  It’s best to start as soon as you have something to track.  But after that, when you have time or money. When there is friction and you […]

You’re serious about measuring your marketing. Maybe you’re even thinking “If I just get my dashboard set up, I’ll be good.”  And while that’s a HUGE step in the right direction, here’s what you might not know: setting up your marketing dashboard is just the beginning Because once you can see what’s working (and what’s […]

“This post got a lot of likes, so it must be working…” “I just follow what feels aligned.” “I know this offer is good. I can feel it!” I love a good gut check as much as everyone else. Intuition is powerful, and we should absolutely pay attention to it.  It can be the thing […]