Mid launch, leads start feeling kinda slow, and sales even slower..
It’s often during that slow period when people think it’s a a good time to make a hard pivot…
Sound familiar?
So many business owners I know make marketing decisions mid-launch when things feel sticky and uncomfortable.
Your gut instincts are valuable, don’t get me wrong, but I’m here to say that mid-launch is NOT the best time to be making decisions.
Pivoting mid-launch isn’t the problem.
Pivoting without a clear read on what’s happening is.
When you make changes without looking at your actual data you’re just guessing.
And mid-launch? That kind of guess can cost you the momentum you’ve been building.
In fact, there are five common marketing mistakes I see business owners make when things “aren’t going right” in their launch and I want YOU to avoid them!
5 Common Marketing Mistakes That Can Sabotage Your Strategy
MISTAKE #1: Avoiding Your Numbers and Relying on Anecdotal Feedback
“That post got a lot of likes so I should make more content like that!”
“People opened that email so all my subject lines should be vague and intriguing”
It can be so intoxicating to see a high number of likes and or really high open metrics, but if those aren’t creating any movement in your sales process are they really worth your effort?
You’re conditioned for more, but what if you slowed down and instead focused on activities that generate revenue?
You’re running a business after all.
What if instead you focused on metrics that give you really clear signals about purchase intent, like clicks to your sales page, the number of booked calls, or actual purchases?
Here are some questions you can ask yourself before you take action.
When you get tons of likes, ask yourself -> Did this post create a reaction, a question, a reframe for my ideal client or were the people that love me just being supportive?
When your emails have a high open rate -> Did people click through or respond to my email or was the subject line just curiosity inducing enough to get them to open it?
MISTAKE #2: Asking Friends or Coaches for Reassurance Instead of Checking Your Data
Ever asked your coach, besties, and your robot friend about your offer and they all said it was off the chain?
But then no one bought it?
Each of those beings (sentient or not) have really good intentions.
I honestly love it when my coach, besties or my robot friend tells me how good my ideas are!
I hate to say it, but even with all the encouragement in the world, things sometimes just don’t work, or need a little tweaking.
It can feel really uncomfortable to take a peep at what’s going on for fear of finding out it’s not actually working.
But what if instead you leaned on your coach, besties, and robot friends to encourage you to keep trying, keep testing, and keep tweaking and use your data to tell you what’s really going on?
Crack open your marketing measurement system and find out
- Where can you draw patterns about what your audience is interested in?
- What launch events or free offers is your audience interested in?
- What products or services do you sell the most of?
- How do you clients find you most often?
MISTAKE #3: Skipping the Debrief
You’re tired.
Launches are draining
And looking at your numbers feels a lot like rubbing salt in a wound when nothing seems to be working
I get it. Live launching and launching in public can evoke so many emotions… so many emotions.
When you skip reviewing your results you miss out on allll of the juice from the squeeze.
You miss the ability to use everything that might have worked, again.
Or to try the things that didn’t work in a different way.
Instead of just moving on after each marketing campaign, ask your these questions:
- What worked well that you can use again?
- What didn’t produce results that you’d like to try another way?
- What might you do differently next time?
MISTAKE #4: Blaming the Algorithm, the Offer, or the Platform
When things don’t go as planned it’s so easy to blame the things we cannot control.
Maybe the algorithm changed?
Instagram is on the fritz!
Mercury must be in retrograde.
When we blame things we can’t measure, or have no control over we give away all of our power.
My suggestion?
Use a system to help you identify which parts of your marketing actually need your attention.
Did you have enough eyeballs on your offer to decide if it worked or not?
Did enough people attend your conversion event?
Did your conversion event convert?
Did you need more touchpoints?
MISTAKE #5: Believing You Need to Track Everything or Nothing At All
Ever heard the quote, “The way you do one thing is the way you do everything”?
Yeah, no thanks. Throw that thought straight in the trash can! 🗑️
It’s absolutely okay to start small.
You can begin by measuring the things that are the closest to your revenue generating activities.
Just enough so that you can start to see the whole picture.
Marketing data can feel really overwhelming and time consuming, so if it’s best for you to start by dipping your toes in the water.
Do that.
What To Do Instead
You’re not alone if you find yourself making one (or a few) of these mistakes when launching. You probably got a lot of advice about staying visible, being consistent, and “showing up.”
But I bet no one told you how important it is to look at your own data to figure out what’s actually moving the needle, so that you can spend your time, money, and energy wisely.
I built The Growth Lab to help you do just that.
I won’t just help you get one funnel “up and running” I’ll help you understand what you need in place so that you can take advantage of your data – the way every big business is.
Inside The Growth Lab, you’ll:
✅ FINALLY know what’s actually working in your marketing
✅ Stop spinning when a launch feels quiet or weird
✅ Make smart, aligned decisions without second-guessing
✅ Build a dashboard that helps you actually use your data
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