“This post got a lot of likes, so it must be working…”
“I just follow what feels aligned.”
“I know this offer is good. I can feel it!”
I love a good gut check as much as everyone else.
Intuition is powerful, and we should absolutely pay attention to it.
It can be the thing that nudges you in the right direction right before your numbers reflect what you’ve been feeling.
It’s an incredible place to begin.
Your gut instincts can point you in the right direction, but when it comes to making decisions that truly move your business forward, you need a way to connect the dots between what you feel is working and what actually is.
And the best way to do that?
A measurement system that helps you see what’s really driving results so you can stop second-guessing and start seeing what’s working, what’s not, and where to focus next.
What We Think Our Gut Is Telling Us
That post felt like it performed well… because it got some likes.
The launch felt quiet… but you never looked at the open rates or click-throughs.
It felt like no one wanted the offer… but you didn’t actually look at the sales page traffic or a heat map.
When we rely on our nervous system alone to gauge performance, we know a lot about how things felt, but not much about how they performed.
Gut feelings can help you sense when something’s off. But they can’t tell you what went wrong or why.
That’s where a measurement system makes all the difference.
It gives you a way to check in with the facts, not just your feels.
Why You Avoid Data and What it Might be Costing You
Creating is your zone. That part feels good.
Posting, sharing, chatting in stories? So fun!
But numbers? Metrics? Meh, not so much!
I know it’s so much easier to stay in motion than to take a beat and …
But what if your data supported your creativity?
A measurement system lets you use your creative juices more wisely!
Find a marketing angle that lands… in what ways might you use it again?
Sales page not converting… how might you use your heatmaps to make tweaks?
Feel like your launch flopped.. in what ways might you use your email sequence to launch again?
The right measurement system gives you the gift of clarity.
It shows you where your efforts are paying off, what you might need to try again, and where you can stop doing marketing tasks that drain you.
When Intuition Isn’t Enough to Lead
As a creative business owner you are intuitive, you see the nuance, you’re tuned in deeply to your work, your audience, and your values.
Maybe lately, you’ve felt a little off your game.
You’ve changed your offer (again).
You’re trying out all the new tools
And the marketing tactics the girlies say you should..
You don’t have to trade in your creativity for charts and graphs.
But you can give your intuition a co-pilot.
When we don’t have a way to validate what we feel, we risk changing the thing that didn’t need to be fixed.
A simple measurement system helps you spot the patterns your nervous system can’t see.
What You Miss When You Don’t Measure
When you skip measurement, you miss more than just numbers.
You miss context.
You miss confirmation.
You miss the chance to take a deep breath and relax.
Because you haven’t debriefed your efforts, your next move is based on feelings, not facts.
And that’s exhausting.
Without a clear debrief, every decision feels like a gamble.
Which means everything might feel like it needs to be fixed.
Like someone else has the “sEcRet cOdE”
Like you just gotta do more, try more, say more, BE LOUDER
But what if the problem isn’t that you’re missing something?
It’s that you’re missing a way to see what’s working.
You don’t need a secret code.
You don’t need to be louder.
A measurement system doesn’t tell you to do more.
It shows you where less could be enough.
And sometimes, that’s the most powerful thing to know about your business.
A Better Way to Make Decisions
Your best decisions can’t come from looking at your numbers alone.
They don’t come from ~vibes~ alone either.
The best decisions come from marrying your facts + your feelings.
When you have a simple measurement system in place, you stop relying on hope and start acting with calm confidence.
You can:
- Trust your intuition and your numbers
- Spot patterns before your plan totally tanks
- Move forward with a plan without worrying that it’ll flop because no matter what you have a way to take action from your experiments.
A measurement system isn’t about tracking everything. It’s about tracking what matters, to you.
It’s about making better use of your time, money, and energy.
Your Gut Deserves a Support System
You’ve been making it work.
Maybe with spreadsheets? Maybe with vibes? Maybe with caffeine and blind faith?
But what if it could feel easier?
Your intuition got you where you are right now.
It helped you shape offers, show up for your people, and make real time business decisions.
But now? You need more than reaction.
You need a way to measure your progress.
That’s exactly what we build inside The Growth Lab.
A custom-fit system that supports your creative brain, your decision-making style, and your growth goals.
Because this season of business deserves more than just a good guess.
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