You’re serious about measuring your marketing. Maybe you’re even thinking “If I just get my dashboard set up, I’ll be good.”
And while that’s a HUGE step in the right direction, here’s what you might not know: setting up your marketing dashboard is just the beginning
Because once you can see what’s working (and what’s not) you can start asking better, more strategic questions like…
- Does it make sense for me to outsource in this way?
- Should I continue to spend money on these marketing channels?
- Does it make sense to continue to market on this platform?
- Do these marketing angles resonate with my ideal clients?
- Are my lead products working to generate sales qualified leads?
So… What Comes After You Set Up Get Your Marketing Dashboard?
You’ve done it! Your dashboard is set up!
Now you get to do the fun stuff!
You get to start thinking like a scientist 🧑🔬
Now that you can see what’s working in your business you can start running data-driven marketing experiments!
Each marketing campaign is a new chance to learn about:
What works for your business
What you might want to change about your business’s marketing plan
How you can make your business’s marketing activities product better results
How you can refine your strategy based on real results
You get to use your dashboard for strategic reflection 🪞
Now that you can see what’s producing results in your business you can ask yourself questions like:
- Even though this produces results, is this something I’d like to continue doing?
- This doesn’t seem to be producing results, but I really enjoy it. How can I make this work better for me?
You get to use to your dashboard to take a clear look before you pivot your whole strategy 🗺️
Before you throw your whole strategy in the trash can 🗑️you can answer questions like:
- Did my social media posts drive traffic to my sales page?
- Did people read my entire sales page?
- Did my emails get opened?
- DId people click through from my emails to my sales page?
- Where did the fall off happen?
- How might I have communicated more clearly?
You get to pan for gold! 💰
One of the most impactful things about a dashboard is that it gives you the ability to see what’s working really well, so that you can do more of that!
And stop spending time you might not have on things that aren’t creating any motion in your business.
Your marketing measurement system should help you focus your time, money, and energy where it counts.
If you aren’t actively using your dashboard it’s exciting for…..about two weeks.
When the novelty wears off you’re left starting at your own numbers wondering…
Now what?
And if you’re anything like most business owners I know, your resources are limited.
Your time, your money, your energy – you want to spend your resources wisely.
So how do you know where to focus next?
That’s the part the dashboard alone can’t answer.
- It can tell you what happened, but it can’t tell you why.
- It can show a dip in traffic or sales, but not what caused it.
- It can point out a spike in traffic or sales, but not how you can make it repeatable.
Without deeper interpretation, you’re left guessing what to fix, changing things just to feel like you’re doing something.
Your dashboard should be a decision-making tool not just a cute place to park your numbers.
Inside The Growth Lab, I’ll help you connect the dots between your numbers and your next right step.
“I’ll update it later” sounds reasonable, until later never shows up.
But keeping your measurement system up to date doesn’t have to be complicated or costly.
What is complicated and costly?
- Spending weeks marketing a funnel that doesn’t convert.
- Spinning your wheels trying to “be consistent” on a platform that isn’t producing any results.
- Reworking a sales page five times when the real issue is the amount of traffic your sales page is getting, not the copy.
What worked last quarter in your business might not work this quarter.
Your offers evolve. Buyer behavior shifts. People lose interest in platforms.
If your dashboard doesn’t grow with you, you can quickly turn back to guessing.
Inside The Growth Lab, I help you build a measurement system that evolves with you. One that grows with your business, your offers, traffic sources, and marketing experiments.
You’ll learn how to:
Audit what’s actually working now and dissect the reasons why
Design focused data-backed experiments based on real results so that you can test new ideas in a way that protects your time and energy
Build a flexible marketing measurement system that changes alongside your business so it stays useful
Update your marketing strategy with intention
Dashboards don’t grow your business. Decisions do.
And the right decisions start with knowing what your numbers are actually telling you.
You don’t have to be the most organized person on the internet.
You don’t have to use five tools and color-code your insights.
You don’t have to track everything.
You just need a simple, sustainable system that helps you make sense of what’s happening in your business in a way that feels doable for you.
The Growth Lab was built for business owners like you, ones who feel things deeply, have big ideas, and are tired of marketing strategies that ignore both.
I won’t tell you to ditch your intuition. I’ll help you build a marketing measurement system that supports it.
So you can…
Focus on what’s getting traction
Make changes with purpose (not panic)
Stop pouring time into things that aren’t working and actually feel good about setting them down
Inside The Growth Lab, I’ll help you connect the dots between your creative work and the results it’s producing.
There’s a turning point in every business where ~vibes~ just aren’t enough.
You’re doing the things.
You’re showing up.
You’ve even got the numbers to prove it.
But it’s still not clear what’s actually moving the needle.
This is where a lot of business owners get stuck.
They can see the data, but don’t know what to do with it.
They are gathering insights, but aren’t using them consistently
They feel like the strategy that got them here… might not be the one that gets them where they want to go
Inside The Growth Lab, I’ll meet you in that in-between space.
You’ll refine your dashboard as you go, so it continues to support the way your business is growing.
You’ll run one intentional marketing experiment based on your actual data.
You’ll build the habit of using your numbers to guide your decisions
And you’ll build the habit of using your dashboard to plan what you try next instead of guessing, overworking, or starting from scratch.
You’re Capable and You’re Allowed to Be Supported
You know how to serve your clients.
You know how to create.
You’ve built offers, written content, and likely figured out 97 things you never thought you’d have to learn.
In The Growth Lab, I don’t expect you to suddenly become someone who loooooves to look at their numbers.
I just want to help you become a decision person.
Inside, you’ll have:
- A flexible structure to help you focus
- Honest, personalized feedback
- A space where you’re supported, not judged or left to figure it out solo
You’ll become someone who:
- Knows how to look at your numbers
- Understands what they means
- Feels confident making your next move
Your dashboard helped you stop guessing. Now it’s time to start refining.
If your business has evolved, your measurement system should, too.
Inside The Growth Lab, we help you build something that works for this version of your business… and the next.
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