You’re halfway through your launch and suddenly everything feels…uncomfy.
Your brain’s buzzing, your shoulders are tense.
You’re not sure if the five tabs you’ve got open are helping or hurting and you really just wanna go take a nap.
“You’ve done your job my friend”
This feeling is all too real for me as I’m sitting right in between the end of a workshop launch and the very beginning of another workshop launch that I so greatly want to do but I’m feeling… just a little sweaty about.
So as much as this is for you it’s also for me – a permission slip to pause.
To remind myself that this *ish* is hard, but that I should be proud of myself for even trying
Here are the things I’m going to do when my launches start to feel overwhelming.
5 Things To Do When Your Launch Feels Overwhelming
1. Be Proud of What You’ve Already Done
Truly. That prep work? It was hard work.
The emails you wrote, the reels you posted, the offer you refined for the 47th time?
That’s evidence of your commitment. Of your tenacity, your willingness to do things even when you’d rather crawl under a mossy rock and hide from the world.
I fear this Amazon Prime world that we live in makes us forget that work is the human experience we’re all meant to have.
It’s so easy to be focused on your sales numbers.
How many clicks did this email get?
How many views did that real get?
Did anybody tap on the ding dang Link in your stories
But even if your results aren’t quite what you hoped for (yet), pride isn’t reserved for perfect outcomes.
You get to be proud now. For showing up. For trying. For sharing.
2. Feel Your Feelings
Launching can really feel like you jumped into the instant pot with the rice that you’re making for dinner especially when you have goals.
Goals – that if you achieve them mean really rad things for your family.
Here you are, promoting something you care deeply about, inside a very specific window of time with no idea if it’s going to produce results.
You’ve spent hours thinking about your offer, the way that you’re going to position it, how you’re going to talk about it when you’re going to find the time to show up in between client work and child care pick up.
Which means you probably have some feelings around whether or not the things that you decided to try will produce results.
It’s important to remind yourself that feelings aren’t facts
Your gut might be screaming “It’s not working!” when the truth is, it’s just not working yet.
Back to the Amazon Prime world that we’re living in, launch results don’t often happen in a two-day window (no matter what homegirl on the internet said she did in 48 hours)
And while it’s hard to give things time to simmer, it’s best to feel your feelings (like really really feel them write them down, rip them up if you have to) and remember that you’re a bad bitch for trying!
3. Read Your Data
Okay okay we felt our feelings now we can start to use the data that we’ve collected to support ourselves during the launch.
This is how you’ll know if your arrow is pointed in the right direction or if you need to make a few pivots.
I find that my real-time numbers are the best way to pull myself out of a fear induced panic.
If I’m finding that I need to make some tweaks to the things that I’m trying I really like to use my 3T method to allow me to do that!
Quick breakdown
TRY – all the things that you’ve already done to launch your offer.
TRACK – check out four touchpoints I cover below and look at the hard numbers related to them.
TWEAK – ask yourself the questions for each touchpoint below and make small adjustments based on the answers.
A launch is just one big experiment and the 3T method helps me to keep experimenting.
Start with these four touchpoints (just four, I promise):
- Visibility: Are people finding out about the offer that you’re promoting in the way that you hoped that they would?
If so, you get a point – you’re headed in the right direction! Keep doing what you’re doing!
If not, how can you make a slight pivot to ensure that people will find out about your offer on the platform that you’re choosing to promote your offer on?
- First Touch: Are people doing the thing that you’re asking them to do to get more information about the thing that you’re promoting? Example if you’re asking people to DM you or comment a word to learn more about the offer are they doing that? If you’re linking to your offer in stories, are they clicking it?
If so, you get a point – you’re headed in the right direction! Keep doing what you’re doing!
If not, have you asked them to do that thing enough? Is it clear what you want them to do to get more info about the offer or are you burying the lead?
- Conversion: This really depends on what you’re selling, but most often we’re going to ask ourselves: Are people buying the thing or are they booking the call to talk about buying the thing?
If so, you get a point – you’re headed in the right direction! Keep doing what you’re doing!
If not, are you making explicitly clear how they get the offer? If people are completing the first touch, take some time to think about how you can make the offer more clear or how you might make the “why now” factor of the offer more clear.
- Nurture: How are you showing up for people who might not be ready for this offer at this specific point in time?
This is really specific to you as a human and the ways that you market your business.
You want to think about how you’re making the people feel that didn’t choose to buy this round? Do they feel safe asking questions? Maybe they need to save (if the offer is pricey) or keep you on their radar so they can grab it next time.
I find that my real-time numbers are the best way to pull myself out of a fear induced panic.
4. Make a Plan to Support You
And this plan gets to be for you – the WHOLE you, not just the business owner, but also the human – the mom, the wife, the friend, the sister, the person holding all of her other glass plates in the air.
Launching requires massive amounts of energy, not just physical energy, but emotional energy.
There’s a lot of weight we hold when we’re putting ourselves out in front of people with our whole ass.
So here’s the time to ask yourself how are you actually doing?!
How is your physical body doing?
How does your brain feel?
What do you need to continue the plan that you’ve made?
Most often for me that means I need a nap or to go to the river and act like a lizard by laying on a hot rock.
But it gets to look totally different for you!
Maybe that’s snuggling with your kid or pet, maybe that’s a long hot girl walk, maybe that’s walking through the 3T method and actually implementing some of the tweaks that you found you might need to make.
I don’t think it has to be either/or.
I don’t think we have to nurture ourselves into inaction, but I also don’t think we have to hustle ourselves to death.
There’s space to care for both dualities
5. Remember: It’s Not Over Until It’s Over
Let’s just say it out loud: Launches are weird.
Unless you’ve done it more than once you don’t know what’s going to work, and even if you have you still really can’t be sure every single circumstance will be the same.
But what I can say is, it’s not over until it’s over until you’ve hung up your hat and decided that you’re done with that campaign.
And even if it doesn’t work out the way you hope it does, you learn something.
You’ll know what worked, what didn’t, and what you want to try differently next time. Because again, launches are EXPERIMENTS! And not all experiments “work.”
And most importantly, you’ll get to ask yourself do I want to try this again?
Sometimes the win isn’t revenue.
Sometimes it’s the skill you build while exercising your promotional muscles.
Sometimes it’s understanding that you don’t in fact want to offer something.
I like to remind myself that most often even if a launch doesn’t go the way that I wanted it to, I built some momentum.
Now that I’ve done the thing, I have some wind behind my sails (or sales 😂)
Need Support Reading Your Launch Data?
If you’re in the messy middle of a launch, or you just completed one and you think you might want to try it again, but you’re unsure how to read your own data and what to do with the things that you might learn from it, I’d love to help you untangle the data!
Inside the Analytics Action Plan, we’ll take a focused look at your data, identify what’s actually working, and map out 2–3 strategic steps you can take right away.
👉 Learn more about the Analytics Action Plan here
You don’t have to figure it all out alone! Let me hold your hand!
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