What we don’t talk about enough is the “I need to make money but I don’t want to be here” cycle.
I’d rather be living my life but I’m stuck here on social media, thinking about my business and how I should be louder 📢🤢
When I really just want to close my laptop at a reasonable hour and think about something other than how to make money so my family can have a better life..
What I really want is to know how to pull levers in my business to drive it forward without spending all my waking hours trying to do it.
Where is the gas pedal?!
We’ve all heard it: “If you never give up, you’ll eventually win.”
But does never giving up really have to be so hard?
Why does marketing feel like such an uphill battle?
How can we make it easier on ourselves?
The answer?
USE DATA!
Here’s the thing about data – it’s not just for big corporations. Your small business data matters, and it’s more powerful than you might think.
Data, your own marketing data, can give you a real grasp on what’s happening inside of your business!
Even though your data might be “small” — It’s impactful.
Ask yourself this, “What would a 1%, 2%, 3% increase do to your bottom dollar if you did that with each launch?”
(This is where you scurry to do the math for your own business 🙊)
See — Impactful!
So, you’re probably thinking, “Data!?! Girl, that is STUFFY! Spreadsheets are gross!”
And to you I say, “No way, friend! Let me lead you to the nerdy side.”
Even if numbers make you a little sweaty, physically and mentally, I promise paying even just a little bit more attention to yours will make your life better.
5 Ways Marketing Data Allows you to Craft a Business Around Your Ideal Life
- Marketing data allows you to be the most creative.
It just might be the permission slip YOU were looking forward to experiment more in your business!
What if you could do any fun marketing experiment you wanted to because you have the ability to SEE what is worth your time, the first time you experiment with it?! You’d probably go ahead and try the thing right? It’s not a waste of time when you KNOW you’ll be able to clearly see the outcome and make confident decisions afterwards.
- Marketing data allows you to support your intuitive decisions
Your business can be fun again. You can trust your own intuition and complete a ton of fun marketing experiments.
Marketing data helps you craft a marketing system that works for your life situation, personality, demeanor AND drives results in your business.
Your intuition paired with marketing data is where the magic happens.
- Marketing data allows you to see clearly what is working (and what isn’t)
Been marketing your business in a way that you would literally rather touch a hot stove than do? Yep.. relatable! 🫠
Feel like you have to keep doing it because that’s what the experts are hollerin’ at ya about? Yep.. also relatable! 🫠
Until I started looking at my own marketing data!
If I was marketing my business in a way I didn’t enjoy – I started being really intentional about tracking it so that I could decide if it was a necessary evil, or if I could toss that marketing tactic in the trash.
(And I’m here to report that Instagram is in fact a necessary evil for ME, for now.)
You can do the same!
I absolutely want you to trust your own intuition!
But It’s even better when the data proves it right!
- Marketing data allows you to see your next step
Marketing data allows you to see your next step while you are completing all your fun experiments.
Tried something and enjoyed it, but want to make it better next time?
Your marketing data will tell you what worked so you can do more of it, and what didn’t so that you can tweak the strategy.
- Marketing data allows you to make better marketing decisions with your money, time and energy, so that you can live a better life
We all want a business that provides, so that we can live a beautiful life.
Spending your time when you should be spending your money – marketing data will tell you.
Spending your money when you should be spending your time – marketing data will tell you.
Spending your energy on something that isn’t fruitful – marketing data will tell you.
So, there you have it, friend! Marketing data isn’t just a bunch of boring numbers – it’s your secret weapon for crafting a business that fits YOUR life like a glove. 🧤✨
Use your own marketing data to give yourself permission to:
- Get creative and have fun with your marketing
- Trust your gut (and back it up with facts)
- Figure out what’s actually working (and ditch what’s not)
- See your next move clearly
- Make smarter choices with your time, money, and energy
No more being stuck on social media when you’d rather be living your best life.
No more feeling like you need to shout louder to be heard.
Just you, your data, and a business that works for YOU.
Want to learn more about using your own marketing data? You’re in luck! I have just the thing for you.
Inside the Marketing Measurement Playbook you’ll discover which marketing metrics to focus on (and which ones to ignore), a step-by-step process to analyze your data without overwhelm, and how to identify (and fix) any gaps in your marketing for long-term, sustainable growth.
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