“Measuring my marketing is the kind of thing I know I should do… but I don’t have the brainpower right now.”
Sound familiar? Maybe you’ve thought that before or maybe you’re thinking it right now.
As a business owner, you are managing clients, creating content, launch planning, maintaining referral partnerships, and delivering work products.
Of course it feels like a lot to measure your efforts.
But when there’s no way to measure, decisions get rushed and rushed decisions rarely feel good later.
Sometimes a little structure is all you need to create space to think.
How a Marketing Measurement System Saves You From Time-Wasting Guesswork
The hours you spend wondering “Is this even working?” add up fast.
When you’re not tracking what’s working, every new marketing tactic feels like something you should try.
Every time you end up in a doom scroll you think, “She looks successful, it seems like she’s selling things well… I should probably do what she’s doing.”
It’s easy to feel like that girl on the internet has the solution you’ve been seeking.
But what if I told you that iterating on the things you’ve already tried instead of starting from scratch every time you sell your products and services could save you an enormous amount of time?
What if instead of wasting your time guessing if something is gonna work you could read your data at and take incremental steps to making sure that it does work?
A simple marketing measurement system allows you to do just that.
A way to see what’s truly happening so that you can plan your next move.
Because the time spent second-guessing is time you could be using in places that you KNOW make a difference for your business.
Why a Marketing Measurement System Helps You Spend Smarter
The ad spend.
The platform you hired an expert for.
The work you outsourced that might not have been necessary.
If you don’t have a clear view of what’s working, chances are you’re investing time and money in places that aren’t actually paying off.
To be clear, I’m not team “never spend any dollars” or “don’t ever outsource”
I’m just of the mind that it’s important to understand where and how to spend our hard earned dolla’ bills.
So here’s a few questions for ya:
- Are you trying to follow a strategy that isn’t actually working?
- Does Instagram just feel productive because you are doing something, not because it’s producing sales?
- Do bundles and summits truly make sales, or does email list growth just feel good?
A Marketing Measurement System Helps You Spot What’s Already Working
When you’re not tracking, you don’t just miss what’s not working, you also miss what is.
Without data, there’s no way to know what’s producing results which means there is no way to double down on it.
- You might have an email sequence that is knocking it out of the park, but you don’t know because you aren’t tagging your leads
- You might have a blog post that’s driving consistent traffic, but because you don’t know, it has a call to action for an old offer you don’t even sell anymore.
- You might have collaborated with someone and that collaboration still brings tons of traffic, but you don’t know because you aren’t measuring your marketing.
Without a system to show you what’s happening you’re left guessing where to focus next.
A good marketing measurement system helps you see:
- Where your leads are coming from
- What sources are driving sales
- Where you should put your energy to get the best results
Growth doesn’t always come from doing more.
Sometimes it’s about noticing what’s working and leaning into it with intention.
Without a Marketing Measurement System, Burnout Hits Faster
There’s a ton to do.
Managing clients
Creating content
Launch planning
Maintaining referral partnerships
Delivering work products
Not to mention all of the other things you are trying to do in your life.
Being a partner, a parent, a friend, a sibling, a child…
I can absolutely see why you might feel burnt out.
It’s easy for motivation to take a backseat when you can’t see what’s working.
Everything starts to feel like a giant task.
You overthink small decisions.
You adjust your strategy constantly.
Decision fatigue starts to creep in.
And that low key uncertainty behind every decision starts to take a toll on you.
It makes sense that you’d feel this way.
You’ve been operating without a system to guide or validate your decisions.
How a Marketing Measurement System Unlocks Strategic Growth
You can’t improve what you aren’t measuring.
If you’ve got goals for growth, or you just want to be able make the best use of your time, money, and energy you need to be able to see what results your efforts are truly producing.
Maybe you’ve been thinking about adding an additional revenue stream in your business – a group program, digital products, or a course?
Maybe you’ve been thinking about outsourcing more?
Maybe you’ve been thinking about dipping your toes into ads?
Without a clear way to see if each of those things are moving the needle in your business you could be wasting your precious resources.
Trying new things becomes riskier.
Potentially more expensive.
And definitely scarier.
The longer you want to start measuring, the longer you stay in reaction mode.
Reacting to dips in sales
Guessing what messaging makes your ideal clients feel seen, heard, and understood.
Making decisions based solely on feelings, not facts.
But here’s what’s also true:
Once you can see what’s working in your business, you can stop chasing what’s next and shift from “doing more” to “doing what works, better.”
If you’ve been waiting for the perfect time to start measuring your marketing, it’s here!
Inside The Growth Lab, we ‘ll walk through what to measure, how to track it, and how to use it to grow your business on your terms so that you can make calm confident decisions about how to market your business.
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