If you have anything to track — a website, a lead magnet, a sales page — it’s time to start measuring.
That might sound dramatic, but it’s true.
It’s best to start as soon as you have something to track.
But after that, when you have time or money.
When there is friction and you can no longer see how to clearly make decisions.
And yet, most business owners think they have to wait for the “perfect” moment.
When they have a full funnel
When they have tons of steady traffic
When they are on the brink of a big launch
You don’t have to be perfectly ready (does that ever happen anyways?)
You can just be tired of guessing.
Tired of trying something and not knowing if it worked.
Tired of wasting your time on things that are boring or annoying because you think it might be working.
So if you’ve been waiting for a sign? This is it.
You’re Ready for Marketing Measurement If You Have Something to Track
If you have any kind of owned digital presence it would benefit you to measure your marketing.
A one page website
A landing page where people can opt into your email list
A calendar software that allows people to book a call with you
A link to take payment
As long as those things are on a domain you own or allow you to place code on them, you have the ability to see where your traffic, leads, booked calls, and sales are coming from.
Every Tom, Dick, and Harry is using your data.
They are making money. They are saving time. They are capitalizing on your efforts because they are paying attention to what works.
Why wouldn’t you?
The Two Real Triggers: Time or Money
Nobody wakes up and says, “Today’s the day I become a data-driven business owner.”
What actually happens is… you get tired of not knowing.
Not knowing what’s working.
Not knowing what’s worth your time.
Not knowing where your next client is coming from
That frustration? That’s your cue that it’s time to start measuring your marketing.
Sometimes frustration hits when you’re about to invest.
In ads or outside support and you want to make sure you are spending your time, money, and energy wisely.
Sometimes frustration creeps in during the slow season.
When you finally have a chance to come up for air, but your brain starts whispering “How can I be sure what the next right step is?”
The Moment You Must Start Measuring Your Marketing
That’s when you know it’s time!
When you are ready to be able to answer “How can I be sure what the next right step is?” with confidence.
When you need to know the answer to…
- “What worked last time?”
- “Should I keep doing this?”
- “Is it worth launching again?”
Without second guessing.
It’s Okay to Start Measuring Your Marketing in a Small Way
These 4 touch points are everything you need to start optimizing your results.
Anything else – that’s a bonus!
- Visibility Metric
Open up Google Analytics (or whatever platform you’re using) and look at your top traffic source.
- First Touch Metric
Now find your most-visited internal page
- Conversion Metric
What action usually leads to a sale?
- Nurture Metric
Where are you continuing the conversation?
Pulling this all together in one place? You’re cooking with grease!
No more toggling between 809 tabs
No more trying to remember what was working last week
Or guessing what worked 6 months ago
That’s what a dashboard is for!
Your dashboard doesn’t need to track everything.
It needs to show you enough to make good decisions about where you spend your time, money, and energy.
So here’s your permission slip
You can start small.
You can start messy.
You can start by tracking just one thing that actually matters.
And you don’t have to do it alone.
I’ve got options, whether you want to DIY it or have me handle the tech.
Analytics Action Plan → In 90 minutes, you’ll get a clear read on your data, 2–3 focused marketing experiments, and a short-term action plan you can start using right away.
Custom Marketing Analytics Dashboard → You’ll walk away with a custom-built dashboard that shows the real-time impact of your marketing, tracks what’s working at every stage, helps you make better decisions, and shows you where to focus next.
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