What do you need to see clearly where your leads and sales are coming from?
Wondering how to measure the effectiveness of your marketing strategy? Or maybe you’re asking yourself “How do I know where my leads are coming from?”
You’re not alone!
As a business owner, marketing is a whole job in and of itself. It can take a ton of time and effort to decide what platforms to use to market your offers and then once you decide the platforms you want to use, it takes even MORE time and effort to actually start marketing.
If you’re spending precious resources on marketing campaigns, wouldn’t you like to know exactly how to track sales leads and measure the effectiveness of your advertising?
I thought so!
Chances are you’ve looked at your data and analytics before, but looking at numbers with no context behind them can feel daunting. Which is why in this blog post I’m sharing 4 steps to help you measure the effectiveness of your marketing campaigns so that you know what’s working (and what’s not) – so you can ultimately spend more of your time in the right places!
Marketing Analytics Tools
First things first, we need to set up some tools on your website and landing pages. Think of these as your marketing GPS – they’ll help you track sales performance and measure the effectiveness of your marketing campaigns.
The must-haves?
Google Analytics 4 (GA4) and Google Search Console.
These tools are essential for tracking sales activity and understanding your marketing effectiveness. They’ll help you track everything from where your leads are coming from to how they’re moving through your sales funnel.
Not sure how to get started? No worries! Check out my blog post on the [Top 3 Analytics Tools Every Business Owner Could Benefit From](insert link here). It’ll walk you through everything you need to know!
Email Service Provider
When it comes to tracking leads effectively, you’ll want to set up a tagging system in your email service provider that’ll let you see:
- Which emails are bringing in the most leads
- What types of content your subscribers are loving
- How to measure the effectiveness of your email marketing funnel
Think of it like giving each of your emails a little name tag. That way, when someone takes action, you’ll know exactly which email deserves a gold star!
UTM Tracking
UTM Tracking Your Secret Weapon for Tracking Sales Sources 🕵️♀️
Looking for the best way to track sales sources? These little bits of code are like breadcrumbs that tell you exactly where your website visitors came from.
With a solid UTM strategy, you’ll be able to:
- See which social media platform brings in hot leads
- Track which ad is bringing in the most sales
- Know if your latest email blast was a hit or a miss
Want to dive deeper into the world of UTMs? I’ve got you covered! Check out my blog post that explains what UTM links are and why you need them.
And if you’re ready to get started, grab my UTM Training and Tracking Spreadsheet.
It’s like UTMs for dummies (but you’re definitely not a dummy, friend!).
A Way to Read Your Data
Last but definitely not least, to truly measure the effectiveness of your marketingand advertising, we need a way to see all this juicy data in one place.
Because let’s be real, who has time to log into a million different platforms every day?
That’s where a dashboard comes in handy.
It’s like the control center for all your marketing efforts.
My personal fave?
Google Looker Studio reports!
They’re free, customizable, and you can make them gorgeous!
If you’re feeling a bit overwhelmed at the thought of creating your own dashboard, don’t sweat it! I’ve got three options that might be perfect for you:
The Website Traffic Dashboard Template is a plug-and-play solution that’ll get you up and running in no time if you just want to measure the basics, and you already have a handle on how to set up your marketing analytic tools yourself.
The Dashboard Template Customization is for you if you are ready to get started using your marketing data to make better decisions for your business, but tech makes you a little bit sweaty and you’d rather hand over the implementation to someone else. It’s best to start here if you are still sorting out your funnel flows and offers, and are tech adverse.
The Custom Marketing Analytics Dashboard is for you if your marketing is more complicated, with various funnels and platforms. If you are looking to measure multiple funnels you’ll need a custom solution so that you can begin making data driven decisions for your business.
And there you have it, friend!
Four simple steps to measure the effectiveness of your marketing campaigns.
- Marketing analytics tools installed on your website and landing pages (G4 and Google Search Console)
- A clear tagging system inside of your email service provider
- A UTM strategy
- A clear way to read your data (looker studio reports are my fave🥳)
With these tools in place, you’ll finally have the answer to “How do I measure the effectiveness of my sales funnel?“
No more guessing, no more wasted effort – just clear, actionable data that’ll help you grow your business.
Remember, measuring your marketing and tracking sales performance isn’t about being perfect.
It’s about trying, tracking, and tweaking to find what works for YOU.
Morale of the story: don’t be afraid to dive in and get your hands dirty with some data!
Ready to start tracking leads more effectively? Check out my dashboard options above to find the perfect solution for your business!
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