A Custom Marketing Analytics Dashboard for Blossom Design Studio

Micah is a website designer and copywriter, founder of Blossom Design Studio

Micah chose a Marketing Analytics Setup because she was overwhelmed by the thought of installing Google Analytics herself, and wasn’t sure how she would interpret the data she would receive after installation. 

Feeling a little like she was just wandering around in the dark, she decided it was best for her to outsource her analytics installation and invest in a custom marketing analytics dashboard.

During the Marketing Analytics Setup, I worked with Micah to create a way for her to know exactly what is working and what is not working in her marketing so she can make informed decisions about her marketing, going forward. 

The process included: 

  • Ensuring  her Google Analytics and was installed, setup, and tracking property 
  • Setting up Facebook Business Manager and installing her Facebook Pixel 
  • Making sure each of her pages on her website were being indexed by Google, with the help of Google Search Console 
  • Creating key events in her Google Analytics to monitor conversions on her website 
  • Building an easy to read custom marketing analytics dashboard, with Google Looker Studio

Micah can now look at her data and tell if her efforts are worthwhile! 

Micah says,

“Rebecca is a real, genuine professional who understands creatives and the unique struggles we face. She is so kind and thoughtful, and always goes the extra mile with helpful resources and explanations. She gets it and I highly recommend her services to anyone in this space!”

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