If you’ve ever logged into Meta Ads Manager, there’s a chance that you looked around and then promptly exited out after feeling like you have NO CLUE what you’re looking at! I hear this all the time and honestly even as a Marketing Analytics and Paid Advertising Specialist for service providers, I’ll admit, it CAN feel quite complicated.
I mean lets face it… Meta changes the interface at least 4567 times a year (yes, I’m exaggerating, but it does feel that way), so when Claudia came to me feeling “queasy” (her words, not mine!) with Meta Ads Manager I couldn’t blame her.
But I was really excited to tell her that it doesn’t have to stay that way.
After working together, she was able to confidently run her own lead generation campaigns – here’s how we did it:
Project Overview
When Claudia came to Three Groves, she was looking to boost her business visibility but felt overwhelmed by the technical aspects of paid advertising.
Through my Kickstart Your Lead Generation program, we transformed her relationship with paid ads – taking her from feeling daunted by the Meta Ads Manager to confidently running and optimizing her own campaigns.
The “Before”
Before working with Three Groves, Claudia struggled with both the technical and strategic aspects of running ads, having no previous experience.
Just looking at the Meta Ads Manager made her feel queasy, and she needed a solution that would help her take control of her lead generation.
When Claudia reached out, she was ready for:
- A clear path to increasing visibility for her business and services
- Technical setup for Meta ads that wouldn’t make her head spin
- Strategic guidance on running effective ad campaigns
- The confidence to manage her own Facebook ads
“I feel SO much more confident about running my own paid ads having been very daunted by the prospect before. I’m not a particularly techy or numbers-y person so even just looking at the meta ads manager made me feel a bit queasy. Now I know my way around the dashboard and can set up ads on my own and optimise where needed.”
The Three Groves Solution
After chatting with Claudia about her goals, we implemented our Kickstart Your Lead Generation program, which provided both technical setup and hands-on training for Meta Ads.
During our partnership, together:
- I set up all technical elements including pixel implementation
- I created targeted audience strategies, and taught Claudia how to do so that she could scale her ads when she is ready to do so
- We workshopped ad copy and creative through a collaborative process
- I launched initial ad campaigns
- I provided hands-on training in the Ads Manager dashboard
- I provided recorded personalized trainings so that Claudia could reference those as she continues to run her own ads as a service provider.
Right after we stopped working together, Claudia has a hacking incident and I jumped in to help her secure her account!
The End Result
By the end of our time together, Claudia had transformed from feeling intimidated by ads to confidently managing her own Facebook ad campaigns.
She now has full control over her lead generation and client acquisition process.
Project wins include:
- Complete technical foundation for running effective Meta ads
- Strong click-through rates showing engaging ad creative
- Confidence in navigating the Ads Manager dashboard as a beginner
- Ability to set up and optimize campaigns independently
- Clear understanding of ad components and strategy
- Increased visibility for her business at an efficient cost
- Average cost per link click of just £0.52
What Claudia had to say:
“If you are currently tearing your hair out with organic social media and feel like you’re not getting the visibility you want or need, then I would say that working with Rebecca is an absolute no-brainer. She is so lovely to work with – her project management is great – you always know what’s happening, she’s really lovely and fun to work with and SHE KNOWS HER SH*T! She has incredible technical knowledge and strategic expertise and she really wants the best for your business.”
— Claudia Costa-Rowse
Ready to take control of your lead generation?
Looking to boost your visibility without the tech headaches?
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