Know exactly what’s driving your leads, sales, and growth so you can stop second-guessing your marketing.
The Growth Lab
The Growth Lab is a 12-week guided program that helps you build a marketing measurement system from scratch (or refine what you’ve got) so you can make better decisions, experiment with confidence, and spend your time, money, and energy where it counts.
SAY NO MORE, I’M IN
SAY NO MORE, I’M IN
But instead you’re buried in tabs, trying to make sense of Google Analytics, Meta dashboards, maybe even a Notion tracker you built and immediately abandoned.
And it’s sooo frustrating because you have put in the effort.
You’ve tried setting up tracking. You’ve tried “just going with your gut.”
You’ve tried the freebies and the plug-and-play templates.
And yet, when something feels off, your only move is… post more? Pivot again? Panic quietly? 🙃
You want to understand what’s actually working in your marketing so you can grow your business intentionally...
…instead of relying on vibes and praying your next post leads to a client.
- To feel clear about where your clients are coming from
- To know how your content, funnels, and offers are performing
- To stop doing things just because everyone else says you should
- To make smart, sustainable decisions in your business without constantly wondering if you’re missing something important.
- You don’t have time to watch a thousand YouTube tutorials
- You’re worried you’ll mess up the tech (or abandon it halfway through)
- You’ve convinced yourself you're "not a numbers person"
- And deep down, you’re afraid the data might tell you something you don’t want to hear
…so you keep putting it off.
And even though you want to feel clear and confident about your marketing, you’re wondering whether that’s possible for someone who doesn’t “speak data.”
But it is.
♡ If you know what to measure and how to use it
♡ If you have tools built for your brain and business model
♡ And definitely if you have someone walking you through each step with strategy, support, and zero judgment. You do know someone.
👋 It’s me.
But it is.
♡ If you know what to measure and how to use it
♡ If you have tools built for your brain and business model
♡ And definitely if you have someone walking you through each step with strategy, support, and zero judgment. Hi! It’s me. 👋
So what gives?
Measuring metrics has never been my strong suit and the metrics I have tracked only scratched the surface. Rebecca takes my brain on a deeper dive tracking metrics and she explains things in a way that makes it simple to understand.
- Kasey Pierce | Wildflow Co.
"I love jelly wafer sweet roll cupcake macaroon icing. Tootsie roll bonbon bear claw brownie fruitcake sugar plum. Jelly chocolate bar croissant tiramisu topping ice cream danish halvah. Gingerbread pudding I love cake cotton candy cookie. Cookie apple pie dragée icing toffee sugar plum dessert cookie I love tart"
- MAGGY HARPER | debbiecreates.com
"I love jelly wafer sweet roll cupcake macaroon icing. Tootsie roll bonbon bear claw brownie fruitcake sugar plum. Jelly chocolate bar croissant tiramisu topping ice cream danish halvah. Gingerbread pudding I love cake cotton candy cookie. Cookie apple pie dragée icing toffee sugar plum dessert cookie I love tart"
- MAGGY HARPER | debbiecreates.com
To post consistently and still feel invisible.
To invest in a launch and not know why it flopped.
What changed everything for me was realizing I didn’t need to track everything.
I needed a system that showed me what to do next.
One that actually helped me answer questions like:
- “Where are my leads coming from?”
- “Where did that sale actually come from?”
- “Should I do this launch again?”
- “Is this marketing channel worth the energy I’m giving it?”
- “Why did that one thing work... and nothing else seems to?”
That’s why I created...
A 12-week guided group program that helps you build your own custom marketing measurement system so you can finally see what’s working, what’s not, and where to focus next.
Let me into the lab!
Let me into the lab!
The Growth Lab
- Not knowing what’s working in your marketing
- Feeling like you’re constantly “throwing things out there” and hoping for the best
- Having data but not knowing how to use it
- Being tired of guessing every time you launch, promote your offers, or experiment
The Growth Lab is the answer to:
It’s built for people like you who value intentionality, don’t have hours to waste, and want clear systems without being glued to a screen 24/7.
- You’ve been in business long enough to know what burnout feels like, and you’re ready for something more sustainable
- You’re tired of trying everything and hoping something sticks
- You’ve been putting off tracking because the tech feels overwhelming, but you know you’re ready for support
- You’re more interested in building a business that fits your life than chasing someone else’s version of “success"
You + The Growth Lab are a perfect match if…
WEEK 12:
System Check + Celebration 🎉
Let’s make sure everything is working, for you and celebrate the fact that you now run a business that doesn’t rely on guesswork.
✔ Final dashboard review + optional submission for feedback
✔ Walk through your new measurement workflow
✔ Reflect on what’s changed because you didn’t just build a dashboard, uou built a system that makes your business smarter, simpler, and more sustainable
WEEK 11:
Long-Term Marketing Planning with Data
Use your new found clarity to shape smarter, more sustainable growth.
✔ Plan your next quarter, campaign, or launch with real data
✔ Set benchmarks that reflect your actual business, not someone else’s
✔ Use your findings to refine your messaging, offers, and audience strategy
FTurn your dashboard into a clear, confident decision-making tool.
✔ Spot high-effort, low-return marketing tasks and let them go
✔ Identify what content, platforms, and offers are working
✔ Answer real questions like “Should I launch this again?” or “Is this funnel doing its job?”
WEEK 10: Using Your Dashboard to Make Marketing Decisions
WEEK 9:
Midpoint Review + Refine
Fine-tune your dashboard so it works with your brain and business.
✔ Evaluate what’s working and what’s missing?
✔ Adjust metrics based on real data + lived experience
✔ Refocus your goals so your system evolves with your growth
WEEK 8:
Marketing Experiments
S Use your data to test, tweak and experiment with intention.
✔ Plan + run marketing tests using your own data
✔ Learn to iterate like a scientist
Turn your numbers into insight you can trust.
✔ Spot patterns and trends without second-guessing
✔ Understand what your business is really telling you
WEEK 7:
Making Sense of the Data
WEEK 6: Implementation Week
Catch your breath, catch up, and get personalized feedback.
✔ Optional 1:1 tech support + peer co-working sessions
✔ Submit your dashboard for feedback so you don’t get stuck
WEEK 5:
Behavior + Intent Signals
See what people are actually doing before they buy.
✔ Use heatmaps, tagging, and tracking tools to map user behavior
✔ Understand what actions signal someone’s ready to convert
Focus on what drives conversions, not just clicks.
✔ Build out your leads + sales dashboard views
WEEK 4:
Leads + Sales Tracking
WEEK 3: Tracking Foundations + Dashboard Setup
The tech made simple.
✔ Set up Google Analytics, UTM links, and other core tracking tools
✔ Plug your data into a customizable Looker Studio dashboard
WEEK 2:
The Data That Matters to You
Stop tracking everything and start tracking what actually moves your business forward.
✔ Map your client journey to identify meaningful metrics
✔ Choose 3–5 core metrics that reflect your actual goals
Audit your business. Get clear on where your business stands, where it’s going, and what you want your data to do for you.
✔ Map your marketing ecosystem
✔ Identify where you’re stuck and what you want to know
WEEK 1:
Welcome to the Lab
Here’s how we’ll spend our 12 weeks together
Here’s what’s inside:
❌ Posting and praying
❌ Data that doesn’t help you decide
❌ Guessing what to launch next
NO MORE:
✅ Make informed marketing decisions
✅ Do more of what actually works
✅ Build a business that aligns with your time, energy, and goals medium, and campaign for a closer look
IT’S TIME TO:
“I honestly get giddy during my monthly analytics checks because I can see how a particular promo created a lift in sales, engagement, and conversions.
I've got the tools to see where people are getting stuck when conversions are low and I don't have to spend two hours watching YouTube tutorials to mine my own data.”
Courtney | Big picture copywriting
- “But I’m not a numbers person.” → Good. This isn’t math class.
- “I don’t know where to start.” → That’s literally what we walk through together.
- “I already have a dashboard but I’m not using it.” → Let’s build one you’ll actually want to open.
For the Business Owner Who’s Thinking...
PICTURE THIS…
You’ve got a measurement system that works for
your business and your brain.
You’ve got a measurement system that works for
your business
and your brain.
“If you’re considering working with Rebecca, you already know the answer — just do it! Analytics is so easy to put off but SO valuable to have, and Rebecca truly sets you up for so much success.
Working with Rebecca made me excited about data and all the things I’d been avoiding for so long because I was intimidated by them.”
Sarah | Pinterest Marketer
Hi! I'm Rebecca.
I built The Growth Lab because I got tired of seeing creative, brilliant women spinning their wheels with marketing strategies that weren’t moving the needle.
I’ve supported dozens of small business owners, especially creative, heart-led women, who want their business to grow without losing their humanity.
I know how to make data digestible and decisions feel doable.
You deserve a system that tells you what’s working without pulling your hair out.
Marketing measurement strategist
I cannot wait to see you walk into your next launch or marketing season with real clarity.
Are you ready?
Join The Growth Lab
1. How much time will this take me each week?
Most folks spend about 1–2 hours per week inside The Growth Lab. Lessons are short and practical, and you’ll be applying what you learn directly to your own business as you go.
3. What if I’m not techy or a data person?
You don’t need to be! I’ll walk you through everything in a clear and simple way. The Growth Lab was built with creative, intuitive business owners in mind. You’ll get simplified tech tutorials, examples, and support that doesn’t assume you already know how to navigate analytics dashboards.
5. What if I fall behind?
You won’t get left behind. There’s a catch-up week built in, plus 6 months of access to the content so you can revisit anything when you’re ready.
your questions answered
4. I can’t always make the live calls. Will I miss out?
Nope! Every call is recorded and uploaded so you can catch up on your own time. You can also get feedback inside the community between sessions.
6. What if I’ve already got some tracking in place or a dashboard set up?
Perfect. We’ll refine it. Whether you’ve got GA4 installed or a dashboard half-set-up, we’ll build on what’s already there so it actually works for your business.
2. Is this right for me if I’ve already taken a course on GA4?
Totally! The Growth Lab isn’t just about setup, it’s about strategy. We go way beyond what GA4 alone can show you to help you connect your data to the decisions you're making in your business.
11. What if I have more questions?
Send me a Voxer or email me directly at hello@threegrovesmarketing. I’m happy to answer any questions you might have that can help you make the right decision about whether or not The Growth Lab is for you.
8. When does it start?
We kickoff the first week of September. We’ll determine time calls and dates based on everyone’s best availability.
7. Will I have access to everything right away?
We’ll move through the content together and you’ll have lifetime access afterward.
10. Do you offer a guarantee?
Yes. If you complete the work and still feel unclear about how to use your dashboard, I’ll review it with you 1:1 and make sure you leave the program with an understanding of how to use your marketing measurement systems.
9. This all sounds great, but what if I don't want to do it myself?
If you’d rather skip the DIY entirely? There’s a done-for-you option too. A Growth Intelligence System Project is what you are looking for. By the end of the project you’ll have a complete fully custom measurement system that tracks your traffic, leads, sales, and audience behavior that shows you how to grow with confidence. Inquire here.
12. I'm not quite sold. Is there a way I can learn more about your thought processes?
Totally! I walked through my thought processes for the growth lab in this 10-minute video. Click here to take a peep.
1. How much time will this take me each week?
Most folks spend about 1–2 hours per week inside The Growth Lab. Lessons are short and practical, and you’ll be applying what you learn directly to your own business as you go.
3. What if I’m not techy or a data person?
You don’t need to be! I’ll walk you through everything in a clear and simple way.The Growth Lab was built with creative, intuitive business owners in mind. You’ll get simplified tech tutorials, examples, and support that doesn’t assume you already know how to navigate analytics dashboards.
5. What if I fall behind?
You won’t get left behind. There’s a catch-up week built in, plus 6 months of access to the content so you can revisit anything when you’re ready.
your questions answered
4. I can’t always make the live calls. Will I miss out?
Nope! Every call is recorded and uploaded so you can catch up on your own time. You can also get feedback inside the community between sessions.
6. What if I’ve already got some tracking in place or a dashboard set up?
Perfect. We’ll refine it. Whether you’ve got GA4 installed or a dashboard half-set-up, we’ll build on what’s already there so it actually works for your business.
2. Is this right for me if I’ve already taken a course on GA4?
Totally! The Growth Lab isn’t just about setup, it’s about strategy. We go way beyond what GA4 alone can show you to help you connect your data to the decisions you're making in your business.
11. What if I have more questions?
Send me a Voxer or email me directly at hello@threegrovesmarketing. I’m happy to answer any questions you might have that can help you make the right decision about whether or not The Growth Lab is for you.
8. When does it start?
We kickoff the first week of September. We’ll determine time calls and dates based on everyone’s best availability.
7. Will I have access to everything right away?
We’ll move through the content together and you’ll have lifetime access afterward.
10. Do you offer a guarantee?
Yes. If you complete the work and still feel unclear about how to use your dashboard, I’ll review it with you 1:1 and make sure you leave the program with an understanding of how to use your marketing measurement systems.
9. This all sounds great, but what if I don't want to do it myself?
If you’d rather skip the DIY entirely? There’s a done-for-you option too. A Growth Intelligence System Project is what you are looking for. By the end of the project you’ll have a complete fully custom measurement system that tracks your traffic, leads, sales, and audience behavior that shows you how to grow with confidence. Inquire here.
12. I'm not quite sold. Is there a way I can learn more about your thought processes?
Totally! I walked through my thought processes for the growth lab in this 10-minute video. Click here to take a peep.