Imagine going from completely overwhelmed by Google Analytics to excited about UTMs and data? (Yeah, I said excited about UTMs! 🤓)
That’s exactly what happened when Sarah and I teamed up for an Custom Marketing Analytics Dashboard
Project Overview
When Sarah reached out about a Custom Marketing Analytics Dashboard, she had been in business for over 3 years but still felt overwhelmed by Google Analytics and didn’t have all the pieces in place to be sure what her marketing data was telling her.
Through our partnership, we created a complete analytics ecosystem that gave her clear visibility into her traffic sources, sales data, and marketing effectiveness across multiple products and opt-ins.
The “Before”
Prior to working with Three Groves, Sarah had put off setting up proper analytics tracking for years, feeling intimidated by the technical aspects and unsure where to even begin.
Google Analytics felt like a “mysterious beast,” but she knew having solid data would be valuable for her business.
After 3+ years of operating without clear insights into what was driving her traffic and sales, Sarah realized this was one task she needed to outsource if she wanted it to get done properly.
“I had no clue what I even needed and Google Analytics felt like a mysterious beast to me! While I probably could have learned myself, not even knowing where to start was a HUGE barrier.”
Our Solution
Data can feel SO overwhelming!
That’s why I took a structured approach to build Sarah a fully customized analytics system that would not only track key business metrics but also make the data easy to understand and actually usable.
Because what’s the point of collecting data if you can’t use it to make better decisions, right?
Here’s what I did for her during the custom marketing analytics build:
• I condensed multiple Google Analytics profiles into one streamlined account, making it much simpler for Sarah to access and understand her data in one place.
• I set up Google Tag Manager and tracking codes to collect comprehensive purchase information from ThriveCart, ensuring Sarah would have accurate revenue tracking across her entire business.
• I created GA4 Explorations for detailed user behavior tracking, giving Sarah clear visibility into how customers move through her website and interact with her content, and taught her how to use them!
•I made sure all of Sarah’s web pages were properly indexed for SEO tracking so she could squeeze all that sweet SEO juice from her content! Now she can see exactly what’s ranking and spot optimization opportunities.
• I set up reliable affiliate link click tracking, allowing Sarah to determine if the content she was creating for her partners actually got people clicking!
• I created comprehensive opt-in tracking across all lead magnets, showing Sarah exactly which freebies and resources were actually generating qualified leads for her business.
• I implemented detailed product performance tracking, giving Sarah clear insights into which offers were performing best so that she can inform her promotion strategies.
• I set up tracking to capture sales call booking data, ensuring Sarah could see the complete picture of which marketing sources are driving call bookings.
• I developed custom website traffic and keyword ranking reports, helping Sarah understand exactly what content and search terms were driving visitors to her site.
• I built a user-friendly daily reporting dashboard that served as Sarah’s “easy button” for data insights, making it simple to check performance without getting lost in complex analytics platforms.
It’s important to note that all of these things are very specific to what made sense for Sarah and her business! No dashboard build is the same – hence the word “custom.” 😉
It’s truly customized to what will be the most valuable for YOU and YOUR business. For example, if you don’t utilize affiliates in your business, then what good would setting up reliable affiliate link tracking do? It’s not something you need. But it made total sense for Sarah!
The End Result
By the end of our project, Sarah had gone from feeling overwhelmed by analytics to being excited about data and UTMs.
When Sarah was asked, “How did you feel about the ability to track your marketing metrics before our project vs after working together?” This was her response:
“MILLIONS BETTER. More than just looking at numbers, now I know what I’m actually looking at, what it means, and how all the data works together. I also know how to actually use and set up these systems, which is PRICELESS.”
Now Sarah has:
• Clear visibility into what’s actually driving traffic and sales
• Data she can turn to when feeling unmotivated or burnt out
• Confidence to make informed decisions about her marketing efforts
• Systems that will support her business growth for years to come
• Excitement (yes, excitement!) about data and UTMs 🎉
“Having everything set up for me and customized to my business was incredible. I know my business is set up for long term success with the data measurement to support whatever I want to do, and I didn’t have to do any of it myself to get it going.”
Sarah’s Final Thoughts
Ready to stop guessing what’s working in your business?
If you’re like Sarah was – knowing you need clear data but feeling overwhelmed by the whole process – I’d love to chat about how we can transform your marketing analytics together!
Let’s set up your business with a solid foundation so you can start making confident, data-driven decisions with a Custom Marketing Analytics Dashboard.
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