Stop Guessing: How to Know Exactly What’s Driving Your Business Growth

Ever feel like you’re just throwing marketing spaghetti at the wall to see what sticks? 

Or maybe you’ve had those months where business is booming and others where it’s… well, not so much, but you can’t quite figure out why?

It happens… many business owners operate on ~vibes~ and gut feelings rather than facts. 

But what if I told you there’s a way to know exactly what’s driving your business growth? 

Let’s talk about making data-driven marketing decisions that actually feel good (and aren’t overwhelming!).

Most business owners feel like they are in the dark with their marketing efforts 

I know what you’re thinking – “Rebecca, numbers make me a little sweaty and nauseous 🤢.” 

Trust me, you’re not alone! 

Most business owners avoid measuring their marketing efforts because

They’re worried the data will show their favorite marketing activities aren’t working
The whole idea of data-driven marketing feels overwhelming
They’re not sure what they should even be measuring
They think they need fancy data-driven marketing tools or a huge budget

But here’s the real talk: 

Not knowing what’s working in your business costs you more than just money. 

You might be:

• Spending precious time on marketing activities that don’t drive revenue
• Missing chances to do more of what’s actually working
• Making decisions for your business based on feelings instead of facts
• Burning out trying to do #allthethings 🫠

Enter the 3T Method™ for Clear Marketing Decisions

Let me share my simple data-driven decision making approach to understanding what’s actually driving your business growth

It’s called the 3T Method, and it’s perfect for business owners who want clarity without complexity.

1. Track

First, you’ll identify the metrics that matter for your specific business. I recommend starting with these four categories:

• Visibility metrics: How do new humans find you?
• First touch point metrics: How do they first interact with your business?
• Booking metrics: How do they become clients?
• Nurture metrics: How do you stay connected with potential clients?

Choosing metrics is like packing for a weekend trip – bringing everything in your closet will just weigh you down (and there’s no way you’re getting past airport check in without paying an extra fee!), so don’t try to track everything possible. 

Start small with one metric from each category.

2. Try

This is where you run your marketing experiments. 

The key is to:

• Set clear parameters for what you’re testing
• Document your process
• Give the experiment enough time to gather meaningful data

And let me just be clear – marketing experiments aren’t always fun and that’s okay. I talk more about that here!

3. Tweak

Now comes the fun part – using your data to make better decisions! Ask yourself:

• What patterns do you notice?
• Which marketing efforts directly affect your numbers?
• Do you enjoy these effective strategies?
• How could you improve them further?

A Real-World Example of Data-Driven Marketing

Let’s say you’re wondering if your Instagram stories are worth your time (relatable, right?). 

Instead of guessing, you could:

1. Track website visits from Instagram (visibility metric)
2. Monitor DM conversations (first touch point metric)
3. Count how many of those conversations turn into sales calls (booking metric)
4. Measure story view retention (nurture metric)

With this data, you might discover that while your stories get decent views, your email list actually drives more bookings. 

This insight could help you create more effective data-driven marketing campaigns.

Ready to stop guessing and start knowing what’s driving your business growth?

Here’s a simple data-driven decision making example for getting started:

1. Choose your tracking system – I recommend starting with Google Analytics!
2. Pick one metric from each category to monitor
3. Start documenting your marketing efforts
4. Review your data after 30 days
5. Make one adjustment based on what you learn

You really can DIY this, but if data overwhelms you and you want to make sure you’re doing it *right*, then I’ve got just the thing that will help you navigate your business growth with someone on your side!

With the  Custom Marketing Analytics Dashboard, you’ll have everything you need to start tracking your marketing efforts and making data-driven decisions that feel good.

Click here for a deeper dive into DIY vs Outsourcing so you can make the decision that’s best for you!