Time to invest in advertising? Ask yourself these 4 questions!

You’ve probably heard so many different opinions about paid advertising..

Wait until you are killin’ it organically 
You’ll need to spend thousands of dollars
Ads only work for certain industries 
Don’t give Zuck your hard-earned dollars 

What if you could buy back your time with ads? After all, that’s one of our finite resources. 

I know you might be thinking, “How do I decide if I’m ready to invest in advertising for my business?”

You analyze a few key factors and make an educated decision for yourself! 

This blog post will help you do just that! 

4 Questions to Ask Yourself Before Investing In Advertising

The first question you might want to ask yourself is.. 

  1. Are you happy with your income?

If the answer to that is yes – then,  save your money, honey! Keep doing what you’re doing.

If you’re unsatisfied with your current income there are a few more things you can think about. 

Are there any other resources you aren’t using? 
Do you have any past clients that might have projects?
Do you have a set of peers you could lean on for referrals?
Do you have a list of leads you could reach out to?
Could you offer something extra that might make them decide now is the right time to invest in your services/product?

The next question to ask yourself is.. 

  1. Do you have the time and energy to spend on organic social media?

If you do, then you should explore those options first!

Show up on the gram, network in Facebook™ groups, email your email list, and ask your referral partners if they know of anyone who needs your services or if they will do a shout out for you! 

If organic social media sounds exhausting for whatever reason, I’ve got some more questions for you, but first one more question for those of you that have space for organic social media. 

  1. Are you happy with the number of leads that you have?

If the answer to that question is yes – then, honestly you don’t need to implement a paid advertising strategy inside your business! You are doing the thing, good for you! 🥳 

I’m very team if it isn’t broken, don’t fix and what I mean by that is if you have a business that is producing the income you desire and you enjoy the same that it is running you don’t have to make any changes — especially ones that other people are just suggesting. 

If you answered “No” to both “Are you happy with your income” and “Do you have the time and energy to spend on organic social media” then the next question is for you! 

  1. Do you have the budget for ads?

Keep in mind that Facebook™ and Instagram™ ads are not a magic fix for a struggling business. 

If you’re struggling to make sales and need to generate revenue quickly, it’s best to focus on organic social media and reach out to potential customers directly.

You can get really scrappy –  go back through your direct messages and speak to the people that have already expressed some interest in your service. 

Email the people that are on your email list. 

Ask your referral partners if they know of anyone who may need your services. 

Most often the next thing that comes to mind is, “Well, what do I need to spend on ads?”

The answer is nuanced and depends on what you want your ads to do for you, but I’ll give you a few details about what I recommend. 

I truly believe that you can build a really rad visibility funnel with around $300 per month.

If you want Meta™ ads to bring you leads, I would suggest at least a $1000 per month budget, during your testing period. 

If after your testing you have a low cost per lead and do not need many leads you can lower your budget to whatever is appropriate for you. 

Something that I think is often left out of the conversation, however, is how nuanced lead cost can be.  

It’s affected by a variety of factors like your industry, your offer, and your target market. 

Example: you have something most humans might be interested in, like recipes — your leads could be super cost effective! (under $2) 

On the other hand, if you are advertising for a business-to-business offer, such as roofing or real estate, the cost of your leads is proportionate to the cost of your product or commission. 

See what I mean? Nuance. 

Overall, deciding whether or not to invest in advertising on Facebook™ and Instagram™ ads can be a tricky decision, but my hope is that answering those questions with yourself can help you decide if you’re ready for ads!

And if you still aren’t sure if ads are right for you, let’s chat it out. I’ll be the first to tell you!

Leave a Reply

Your email address will not be published. Required fields are marked *