When you’re stuck between feeling like you can’t afford to outsource your ads and not knowing how to do them yourself, it’s hard.
You might be wondering…”I’m ready to grow…but how am I going to get more leads?”
And if you are thinking about growth that means you’re already strapped for time because you’re delivering to clients.
The question then becomes: “How in the world am I going to find the time to learn about this so that I can then execute?”
You don’t think you have any space to do anything because you are already feeling tapped.
And then you feel stuck because you feel tapped.
What a viscous cycle 🫠
And the mean girl in your brain is probably constantly reminding you that..
You have no clue where to start.
The thought of ads manger makes you nauseous
You have lots of ideas and I’m not sure which thread makes the most sense to pull.
Not only will you have to figure out campaign setup, you’ll have to figure out what offers to promote, how to organize a sequence so that I actually make money, and then on top of all of that…
She’s really afraid you’ll spend money and have nothing to show for it.
The cost of staying stuck?
You’ll continue to be in the same situation — marketing your business in ways that make you want to jump off a cliff, or grinding until eventually you’re like, “f*ck this, I’m going to go back to a corporate job.”
You know you need more leads.
But the thought of spending thousands of dollars on an ad manager, thousands of dollars in potential ad spend, and not even knowing how the platform works or how to do it yourself if you wanted to?
You really have 4 options:
1) Do nothing. 2) DIY it alone. 3) Hire someone to fully manage it. Or 4) done with you, with a guide.
Many business owners don’t realize that done WITH you is even an option when it comes to ads, but it’s often the best option for so many, so keep reading to learn more about what that looks like!
Why Trying To Do Paid Ads Alone Stalls Most People
The first thing that generally trips people up when they try to set up their own ads is that they don’t know where to start in the back end of the Meta Ads platform. It’s very confusing.
I have a theory: it’s so confusing because Meta is a worldwide, all the time platform, so unlike most SAAS platforms that shut down between 1-4am, there is no time that allows Meta to be able to come offline and make meaningful updates.
Even the in platform checklist Meta gives you doesn’t tell you to connect all the pieces that need to be connected!
And most importantly if you don’t have your tracking in place, it’s really hard to know for sure what’s driving results.
You could spend money on something that’s truly not working, or you could cut something that really is helping your business too soon.
When you skip setting up proper tracking, you have to make decisions with no facts. And those are feeling-led decisions.
While feelings are fine in certain circumstances, it’s really important not to let our human emotions and the experiences we’re having impact how we’re making decisions about our business.
Ads don’t always work right out the gate, so it’s important to have an experimental mindset. With each campaign you’ll gain insights so that there will always be something you can take away.
Why Fully Outsourcing Your Paid Ads Isn’t Always the Answer
I know that sometimes full ads management isn’t the right fit for everyone.
It can be pricey and can come with a long contract length, so sometimes it’s just not the vibe.
But I truly believe that shouldn’t be the things that hold small business owners back from leveraging their time with Facebook ads.
The most important piece is understanding what you’re doing.
And unfortunately, you can’t outsource a knowledge gap.
If you stop working with the person you hired and you don’t have an understanding of the platform, you’re literally back at square one, and that’s definitely not the vibe either.
I absolutely want everyone to operate in their zone of genius, so at some point it will benefit you to outsource – either to an agency, a contractor, or hiring a team member – but until then I am a strong believer that there are better ways to start running ads for your business.
Kickstart Your Lead Generation: Done-with-you Support For Paid Advertising
Have you seen all the many ways to get support with your paid advertising?
There’s so many options out there and a lot of them run with the idea that you can get your ads up and running in a day, or a weekend, or sometimes one week.
And while that sounds really great in theory, what I’ve continued to notice overtime is that most of the time, the support offered just isn’t enough.
One 90-minute session? One week of Voxer or Slack access? The opportunity to ask questions but without ads management?
All those sound okay…but okay doesn’t sound good enough to me.
I tried to step into your shoes.
- The business owner who is exhausted by social media, but understands lead generation is the lifeblood of business.
- The business owner who needs an automated way to bring leads in without spending 25/8 on social media.
- The business owner who is ready to spend more of their time with their friends and families.
You, dear friend, deserve support for longer than 90 minutes.
And that’s why I developed Kickstart Your Lead Generation.
It’s an eight-week done-with-you program where we build your lead-generating system together.
Done-with-you means we’re literally going to do things TOGETHER.
I’ll do all the hard tech parts.
You’re involved in writing the copy and designing/recording creatives so that you can start to build that muscle.
I’ll manage your ads for four to six weeks and take you right alongside me while I do (either with 1:1 calls or loom videos – your choice), so that you will be armed with the knowledge to run your ads after our time together, until you’re ready to responsibly outsource.
And you’ll receive a personalized Training Document, with how to videos recorded inside of your ads manager (because they all look different – back to the fact that Meta can’t come offline to make updates)
My done-with-you paid ads Experience, Kickstart Your Lead Generation, was built for two types of people:
- People who know they want to run their own ads but know they need some one-to-one guidance before tackling it alone.
- And people who know they want to outsource eventually, but really want to make sure they’re finding the right partner first.
What My Done with You Paid Ads Experience Actually Looks Like
• We start with a basic analytics dashboard!
We need to make sure your tracking is in order so we can see what’s working and make really good decisions together afterwards.
• From there, we tackle Business Manager setup together.
And I want to be honest with you — it’s freaking frustrating, and everyone’s account looks so different. I couldn’t even give you a set of instructions that would make sense because I don’t know what the inside of your account looks like.
Doing it together is the whole point.
• Then we go deep on your Avatar.
This is more than just picking targeting in Ads Manager. I’m going to ask you a crap ton of questions so that we get really, really specific about who you’re talking to.
Meta doesn’t really care so much about your targeting options the way it used to, we’re really using copy and creative to call in the right people now. This piece gives us the ability to do that.
• The Creative & Copy Co-Working session is next.
This is where we actually bounce ideas off each other.
You’re going to walk away with stuff you can actually use — or we’ll have some really good angles to pull, and I’ll go finish those up so you can review them.
And the cool thing? These aren’t just for ads. You can use them for social posts, repurpose them to emails, write a blog post about a thread that’s working. It’s all connected.
• During the six to eight weeks of ad implementation, you have a couple of options.
You can choose weekly calls or weekly Loom ad account reviews.
I give clients the opportunity to choose between the weekly calls and the Loom recordings because it’s personalized.
You are the YOU in the done-with-you.
So I want it to fit into your schedule and the way your brain learns. Some clients choose a combination of both — a few Looms and a couple of calls — and that works out great too.
When we have calls – you are driving them.
If there’s something you want to explore in Ads Manager, we’re going to do that.
If you want to load new campaigns, we’re going to do that.
If you want to look at your reporting and try to make decisions together, we’re going to do all of those things.
These calls are tailored specifically to you.
Here’s What Clients Say
Erin came to Kickstart Your Lead Generation entirely relying on word-of-mouth referrals. She wasn’t sure where to start with paid advertising, but knew that she didn’t have time to spend on organic social media. Before our sessions even wrapped up, she’d already gotten four new patient leads from the internet.
“Investing in Kickstart Your Lead Generation was hands down one of the best moves I’ve made for my new business. The most valuable part was learning how to use existing systems to track the effectiveness of ads, so I know I’m not just throwing money away. I feel like I now know a secret that will help my business stand out.” — Erin
Claudia came to me feeling “queasy” (her words, not mine) with Meta Ads Manager. By the end of our time together, she was navigating Ads Manager and setting up campaigns on her own with clarity and confidence! We worked together in September 2024 and she is still running her own ads!
“If you are currently tearing your hair out with organic social and feel like you’re not getting the visibility you want or need, then I would say that working with Rebecca is an absolute no-brainer. She is so lovely to work with – her project management is great – you always know what’s happening, she’s really lovely and fun to work with and SHE KNOWS HER SH*T! She has an incredible technical knowledge and strategic expertise and she really wants the best for your business. I would 1000% recommend anyone looking to give their lead generation a boost to book her asap.”
And Shaunda? Mid-program, she messaged me to say: “This ad’s doing great and I thank you for all your hard work on it! I love the progress that’s been made for my Facebook Group and page. The members are enjoying the group, asking questions, and engaging. I love everything that you’ve done to lift my new site and club! I’m thrilled with your work!”
Kristen put it this way: “If you’re looking to start a Facebook™ ads campaign with a kind, honest, heart-centered ads manager, look no further than Rebecca. Working with Rebecca isn’t like working with another independent contractor — it’s like having a true team member, who is just as focused on the success of your business as you are.” — Kristen
Is Kickstart Your Lead Generation Right for You?
Here’s what I need you to have in place before we start, so that you actually get results out of this:
- A website.
- A clear offer.
- A target audience that you feel like you know really well
- And an experimental mindset
- You’ll also need the budget to pay for Kickstart Your Lead Generation itself, and I recommend having around $1,000 in ad spend ready to go during our testing period. You’ll need to be able to spend enough to gather real enough data and make real decisions
If your business is in a place where you’re stretched thin financially or you’re underwater in your operations, I’m going to be honest with you: this probably isn’t the move right now.
I’d much rather point you toward some manual lead generation options to get some momentum going first, so that when you do come into ads, you’re not watching your account every day with your stomach in knots. That’s not fun for either of us. 🤢
What Happens After Kickstart?
At the end of our time together, you’ll have a fully built lead-generating system, your own personalized training videos recorded inside your account, and the knowledge to keep your ads running on your own.
For a lot of people, that’s all they need.
But if you get to week eight and you’re like, okay, I understand this now and I’d love some help staying on track as I keep going — I’ve got you there too.
You can book 60-minute workshop-style support calls whenever you need them. Got a new campaign you want to set up? Want to talk through what your data is telling you? Need a second set of eyes before you make a change? Book a call and we dig in together.
And if you get to the end of Kickstart and you decide, you know what, I’ve learned enough to know I’d rather just hand this off, that’s an option too!
Ongoing Paid Advertising Support is available for the service provider who is ready to be the CEO of their business and let someone else handle the ads day-to-day. It includes everything we’ve done together inside Kickstart Your Lead Generation, plus daily management, testing, optimizing, and reporting, all done for you.
Whether you want to fly solo, get occasional support, or hand over the reins completely, there’s a next step that fits where you are.
Ready to Kickstart Your Lead Generation?
If you have questions before you’re ready to jump in, grab a time to chat with me here!
And if this isn’t the right fit for where you are right now – whether that’s because of budget, timing, or you decide a course or group program makes more sense — that’s genuinely okay.
But if you are ready to stop wondering how you’re going to get new leads and start building the machine that does it for you → Learn More About Kickstart Your Lead Generation
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