You hear me talk a lot about custom marketing analytic dashboards, but if you’re like me, then sometimes you need real life examples.
I totally get it!
Which is why I thought it was only right to share the behind the scenes of how I helped my client Courtney go from data overwhelm and confusion to having actionable insights in her business through a custom marketing analytics dashboard.
If you’re new to my world and have never heard my spiel on dashboards, click here for the background! But if you’re ready to see a real dashboard come to life, keep reading.
Project Overview
When Courtney reached out about a Custom Marketing Analytics Dashboard, she was looking for a way to make her data tell a story.
The baseline information Google Analytics provided wasn’t sufficient to show which parts of her business were moving well and which needed attention.
Through our partnership, we created a custom dashboard that helped her understand exactly how her marketing efforts impact her business results.
The “Before”
Before working with Three Groves, Courtney found herself spending hours watching YouTube tutorials trying to mine her own data.
The standard Google Analytics interface wasn’t giving her the insights she needed to understand her business performance.
Courtney mentioned how frustrated she was at the Google Analytics 4 platform on Instagram and I shot my shot!
We started working together because Courtney ready for:
- A way to make her data tell a meaningful story about her business
- Clear insights into which parts of her business were performing well
- Tools to identify areas needing improvement
- A simplified way to track her marketing performance
The Solution
After chatting with Courtney about her needs, we determined that a Custom Marketing Analytics Dashboard would give her visualization tools needed to truly understand her business data.
During our time together, we created a custom dashboard that transformed her complex analytics data into clear, actionable insights she could use to move her business forward.
The End Result
By the end of our project, Courtney had completely transformed her relationship with her business data.
Instead of spending hours trying to understand her analytics, she now gets EXCITED about her monthly metrics check-ins!
Project highlights include:
- Clear visibility into how specific promotions impact sales, engagement, and conversions
- Tools to identify where people get stuck when conversions are low
- Significant time savings from having streamlined data access
- The ability to monitor marketing performance without watching endless tutorials
What Courtney had to say:
“Investing in a custom analytics dashboard was on my to-do list for a long time but I never found the right person with whom I could trust to look at my business critically and help me figure out a custom path forward.
Rebecca is a wealth of knowledge and she knows how to distill complex information into easy-to-understand assets that move my business forward.
I wish I found her sooner!”
— Courtney Fanning
Ready to transform your relationship with data?
Investing in a custom analytics dashboard was on Courtney’s to-do list for a long time, but she never found the right person who could look at her business critically and help figure out a custom path forward.
If you’re ready to stop guessing and start knowing what’s working in your business, let’s chat about creating your custom marketing analytics dashboard.
And if a custom setup isn’t what you need, trust me, I’ll be the first to tell ya!
I have a few other services up my sleeve to ensure that you’re getting exactly what you and YOUR business truly needs.
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