Picture this: You’re trying to show up on Instagram daily, keep your Pinterest fresh, write weekly blog posts, maintain an email list, network in Facebook groups, AND create content for your upcoming launch.
Exhausting, right?
If you’re stretching yourself thin trying to do all the marketing things, I want you to know something – you don’t have to.
In fact, you probably shouldn’t – despite hearing all the noise of the “shoulds” on social media.
We’ve all heard it: “You need to be everywhere your audience is!”
And sure, there might be some truth to that but let’s be real – trying to maintain a presence on every platform while running your actual business is like trying to spin 17 plates at once.
Eventually, something’s gonna crash.
The pressure to be everywhere often comes from:
– Seeing other business owners “do it all”
– Fear of missing out on potential clients
– The constant pressure to be on all the platforms and try alllll the tactics
Here’s the truth: Most successful businesses aren’t actually doing all the things – they’re doing the right things, for them, really well.
The Permission Slip You’ve Been Waiting For to Stop Doing Marketing Tasks that are Soul Sucking
Consider this your official permission slip to stop doing marketing tasks that aren’t serving YOUR business.
You don’t need to be on every platform, try every strategy, or jump on every new trend.
What you need is to focus on marketing activities that:
– Actually drive revenue for your business
– Feel sustainable for your energy levels
– Reach your ideal clients where they already are
– Allow you to show up consistently and authentically
How to Identify What’s Actually Working in Your Business
This is where data becomes your best friend (and no, you don’t have to be a numbers person to figure this out!).
Start by identifying one metric for each of these four key areas:
1. Visibility metrics: How are new people finding you?
Example: Website traffic from specific sources, social media reach, or podcast downloads
2. First touch point metrics: How do people initially engage with your business?
Example: Service page visits, DM inquiries, or discovery call bookings
3. Booking/sales metrics: How are people becoming paying clients?
Example: Sales call conversion rates, direct bookings, or checkout completions
4. Nurture metrics: How are you maintaining relationships with potential clients?
Example: Email open rates, social media engagement, or repeat website visits
Signs It’s Time to Stop Doing a Marketing Task
Once you’ve gathered some data, you might find that you can actually STOP doing a marketing task that’s not serving you. If you aren’t sure if you should ditch a marketing task or not, here are some signs I always like to look for:
- You can’t pinpoint any concrete results after a valiant testing period. Meaning, if you’ve created and executed a quality marketing experiment and the results aren’t there, feel free to say see ya!.
You don’t have to continue doing that marketing activity, just because someone else should-ed you.
- It consistently drains your energy – you don’t have to market your business in ways that make you want to hide under your desk, or quit and get a 9-5(not that there is anything wrong with a 9-5.)
There are so many ways to get clients, so be sure to choose marketing activities that are right for you.
And what’s right for you might not always be the most fun or the marketing efforts that you enjoy the most – it’s the ones that actually move the needle in your business.
(Unfortunately, for me – Instagram is a necessary evil right now for my business 🫠)
- It’s taking time away from activities that are proven to work. If it’s not broken, don’t fix it.
If you have a consistent lead generation system that works, don’t burn it down to chase shiny things.
Chase those things when you have space to experiment.
Using the 3T Method™ to Make Marketing Decisions
Okayyyyy, but how exactly can you know what’s working?
Psst: guessing isn’t the answer!
Instead, use the 3T Method™ to make data-informed decisions:
1. Track: Set up simple systems to measure your marketing efforts
2. Try: Give each strategy a fair testing period
3. Tweak: Use your data to decide what stays, what goes, and what needs adjustment
The key here isn’t to never try new things – it’s to be strategic about what you test and honest about the results.
Making the Decision to Stop Specific Marketing Activities
Once you’ve identified activities that aren’t serving your business, it’s time to create a plan – what you’ll do with the time, money, and energy those activities were taking up.
This could look like:
- Devoting that energy to a marketing activity that you know moves the needle for your business (more of that, please!)
- Spending those advertising dollars on another product, or another platform.
- Using your time to create content on other platforms that you know your audience engages with you on.
- Rest is productive too, ya know, so don’t feel like you have to find somewhere else immediately to put those resources. We need white space to create beautiful things.
Ready to Streamline Your Marketing and Stop Doing Marketing Activities You Don’t Like?
Start by asking yourself these questions:
Which marketing tasks do I dread doing?
- Do they drive revenue?
- If so, how can I make them less annoying?
Where did my last 5 clients come from?
- Where can I find the time to be there more often?
What marketing activities energize me?
- How can I ensure I’m capitalizing on the things I enjoy?
Then, develop a marketing experiment! Take the data that you just gathered and turn it into action!
Remember: You don’t have to do all the things to be successful. You just need to do the right things for you, well.
Need some help getting started measuring your marketing so that you can do more of what works, and less of what doesn’t?
I gotcha!
Inside the Marketing Measurement Playbook you’ll discover which marketing metrics to focus on (and which ones to ignore), a step-by-step process to analyze your data without overwhelm, and how to identify (and fix) any gaps in your marketing for long-term, sustainable growth.
The Website Traffic Dashboard Template is a plug-and-play solution that’ll get you up and running in no time if you just want to measure the basics, and you already have a handle on how to set up your marketing analytic tools yourself.
The DIY Marketing Measurement Bundle is a set of resources that will allow you to get started measuring your marketing so that you can feel confidence while making decisions related to your business.
A custom Marketing Analytics Dashboard allows you’ll have all the insights you need to grow your business, without the headache of crunching numbers yourself. Learn more about it here.
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